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Event Marketing Blog

Exhibition Stand Design & Trends (2)

The psychology behind stand construction: How stand designs influence emotions

Trade fairs are vibrant melting pots of commerce and innovation, where companies and customers meet in a dynamic environment. But what is often...

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Successful customer webinars on Microsoft Teams: detailed training on the impact of trade fair stands

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...

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Maximising visibility through strategic placement and branding

Maximising visibility through strategic placement and branding

In today's digital era, a company's visibility is crucial to its success. Especially at trade fairs, events and in physical business premises,...

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The importance of an impressive design: tips & tricks to stand out from the crowd

First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...

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Green diversity at the trade fair stand: the right choice between real and artificial plants

Plants on exhibition stands - real or artificial plants? An exhibition stand is not just about presenting products and services. Rather, the creation...

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Adaptable exhibition stand construction: a success factor for various industries

The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...

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cover picture-Environmentally conscious trade fair management: Sustainability as a success factor

Environmentally conscious trade fair management: Sustainability as a success factor

In a world where sustainability is becoming increasingly important, companies are faced with the challenge of integrating these principles into all...

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cover pictur-Colours in trade fair construction: psychology for visitor experiences

Colours in trade fair construction: psychology for visitor experiences

Trade fairs are not just events at which companies present their products and services. They are also a space where psychology plays a decisive role....

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The perfect exhibition stand

This is how the perfect trade fair stand should be. Large, a gigantic counter, a catering area, lots of LED video walls, bright colours. The main...

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Exhibition stand Trends 2023

2022 is slowly coming to an end. Are you already planning your trade fair appearances for the coming year? Do you know what went well or not so well...

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