Marketing strategies for trade fairs: How to reach your target group effectively
A successful trade fair appearance is more than just an attractively designed stand. A well-thought-out marketing concept is crucial for putting your...
A successful trade fair appearance is more than just an attractively designed stand. A well-thought-out marketing concept is crucial for putting your...
Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...
First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...
In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...
The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...
The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...
Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...
In a world characterised by constant change and progress, the topic of sustainability is becoming increasingly important and is therefore now a top...
Nowadays, everything is analysed and tracked. The data is collected, analysed and, in the best case scenario, recommendations for action are created...
We all know them: terminals in shopping centres, restaurants or at the airport for placing orders or making bookings. For the display of targeted,...