r.bourgeois celebrated its 90th anniversary this year at CWIEME in Berlin. To this end, the company not only toasted with customers and invited trade fair visitors, but also developed an extraordinary trade fair concept with an exclusive presentation in advance.
The booth of r.bourgeois was equipped with various "Anniversary Specials". Among other things, an anniversary logo was created by RocketExpo and placed on the trade fair walls. An illuminated cube with the anniversary logo printed on it floated above the booth, creating the optimal long-distance effect at the trade fair. A special highlight was the new logo in 3D as an anniversary trophy.
For maximum attention at the trade fair, an anniversary video clip with rich sound was played every 26 minutes on the LED trade fair wall behind the trade fair counter. The individual LED modules integrate seamlessly into the trade fair wall, creating a special dynamic on the trade fair stand and reflecting the modernity of the company. The video was edited by RocketExpo from existing footage of the last 90 years to create a unique anniversary sequence.
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