The objective of Carat's booth at IMM 2020 included the acquisition of new customers as well as intensive and long-lasting conversations with existing customers. To achieve this goal, the clean and uncluttered booth design was equipped with eye-catchers, such as the LED walls and the IT table, to draw the attention of trade show visitors to the booth. Thus, an inviting booth was created that invites visitors to linger.
Carat's exhibition stand is an open stand with already existing elements, such as the IT table and the cozy executive office. Based on these elements, we have created an inviting and sustainable exhibition stand with combinations of B62 frames.
We were able to achieve the trade fair goal of acquiring new customers and cultivating existing customers through the open design of the trade fair stand. The two LED trade fair video walls acted as a visitor magnet and the IT table as a gathering point for the trade fair visitors.
The illumination of the stand, the column reconstruction and the CI-conform design complete Carat's trade fair appearance and represent a real eye-catcher at the trade fair.
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At the heart of the open trade fair stand is the IT table, which invites both interested parties and existing customers to linger. The table is kept in the simple corporate design of the company and the rest of the booth. Nevertheless, it immediately catches the eye of trade fair visitors due to the open stand design, its professional illumination as well as the spot lighting of walls and column. The large, illuminated table with sufficient seating serves to stage Carat's software and impresses as an eye-catcher. Interested visitors can see for themselves the innovations of the manufacturer of kitchen planning software on the monitors of the IT table. All in all, the IT table supports the trade fair goal of intensive and long-lasting conversations with interested parties and customers and also offers a visual highlight that adds even more value to the entire trade fair stand.
The Carat booth features two video walls. Firstly, a video wall is placed in front of the actual booth at the level of the stairs to attract the attention of trade fair visitors even before they reach the booth. The second video wall is positioned behind the IT table. Due to the open booth design and the high position of the LED modules, a good view of the LED wall is ensured even if many people visit the booth. The high-resolution videos that are played there invite visitors to linger at the booth and the company's advertising message is perceived and internalized much more intensively.
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We are more than satisfied with the implementation of Carat's booth at IMM 2020 and also according to the customer's statement "once again everything was perfect". We are always very happy about such a good cooperation. Especially through the LED video walls and the IT table, we were able to achieve the specified trade fair goal.
From the Carat team a thank you to RocketExpo: The booth turned out very well once again. We were able to reach our target group, generate new leads and deepen customer contacts. The workstation area is particularly practical for our needs: large table areas allow us to consult very flexibly with smaller or larger groups of customers. But also the LED video walls were THE eye-catcher and attracted many visitors to the booth.