At the Veterinary Congress 2018 in Leipzig, MSD introduced new products to the market.
The aim of the trade fair was primarily the acquisition of new customers and a stronger attention on the existing market. The unusual booth concept with turquoise LED spotlights, also in the illuminated suspension and the "self-vaccination station" attracted immediate attention from trade fair visitors. In addition to the visual concept, MSD's booth was experienced by trade show visitors. An LED show provided the right, ever-changing visuals for the booth. Visitors were also able to feel a moss wall and inoculate artificial pigs themselves.
Reaching the various sensory organs of the target group thus ensured a lasting impression and aroused the desired greater attention.
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