Virtual exhibition stand
A virtual trade show booth was developed for RISO Germany to provide an alternative to product presentations at real trade shows. The goal is to provide information about the product portfolio and company to interested parties and customers outside of a real trade show appearance. For this purpose, RISO Germany's virtual 2D trade fair stand was integrated into the company's website. For the design of the trade fair stand, a classic structure of a trade fair stand was chosen in order to create a recognition value to physical trade fair appearances. Here it goes to the RISO virtual exhibition stand.
To give the virtual trade fair stand a personal character, a photo-realistic image of the Hamburg Outer Alster was placed in the background of the virtual trade fair hall to emphasize the reference to the company's location in Hamburg.
To further individualize the plain trade fair stand, armchairs in a meeting corner were integrated in the company's corporate design. The colorful graphics of the trade fair walls also support the modern and inviting atmosphere.
Another special feature of RISO's virtual trade fair stand is the multilingual information points. In order to serve international interested parties with information, the info points are equipped with either a German or an English flag, so that the visitor can quickly find the information in the right language. The integration of bilingual content elements in a virtual trade show booth also creates a cost advantage.
In order to highlight the product portfolio of high-quality printer systems, a 2D image of a printer was to be integrated into the virtual trade show booth. The challenge was to adapt the perspective alignment of the printer to the virtual trade show booth so that a coherent and realistic overall image was created.
"We can only recommend WWM. Starting with the planning, through the implementation, to the conclusion of our trade fair, we felt super cared for all around. If there were any challenges, we were helped very quickly and without complications. The ease of use and the individual customization options of the trade fair stand are further big plus points. We are now using a slightly customized version for our virtual product presentations in the long term."
RISO has been developing high-quality printer systems with innovative technologies for 70 years. The RISO brand name is synonymous worldwide with making intelligent production printing particularly efficient. All components, from hardware to consumables, are manufactured in RISO's own production facilities to ensure high quality standards.