The exhibition hall is booked, the concept is ready - but there's not enough space in front or behind? Your ideas are growing, but the square meters remain the same?
You are not alone. Many exhibitors face exactly this dilemma. What can you do if your stand concept is growing but the space isn't keeping pace? One option: simply think upwards. In this article, we show you what a double-deck exhibition stand can do - and when it really pays off.
A double-decker stand often suggests a doubling of floor space - but this is a myth. With superstructures such as stairs (approx. 4 m² and more, depending on the standard and design) and necessary supports, a realistic increase in floor space of 30-80 % can be estimated, depending on the planning. Nevertheless, it remains an effective method of gaining valuable usable space, especially with expensive floor space, for example for
In an environment where many brands are vying for visual attention, a two-storey stand acts like an architectural beacon. The height advantage ensures visibility from a greater distance - a decisive advantage, especially in full halls. At the same time, a two-storey stand conveys size, confidence and a willingness to invest.
Anyone planning with modular systems such as BeMatrix not only benefits from efficiency, but also sets an example in terms of sustainability. The BeMatrix system is certified to ISO 20121:2024 an international standard for sustainable event management. Thanks to the reusability of the modules, resource-saving construction and reduced waste, the double-decker stand fits seamlessly into an environmentally conscious trade fair concept.
Compared to conventional constructions, BeMatrix Double Deck offers a number of practical advantages:
Especially when preparation time is tight, this pays off - for your team as well as for your budget.
A double-decker naturally involves more complexity: more coordination, more logistics, more planning. However, with an experienced partner and a system construction like BeMatrix, this additional effort can be managed very well.
2. limited accessibility
The upper level is usually only accessible by stairs. Barrier-free access is technically possible, but is often space and cost-intensive. If inclusion is part of your brand image, you should consider alternatives at an early stage.
3. higher transportation and storage costs
More components, more volume - this cannot be completely avoided, even with lightweight aluminum systems. If you pay attention to sustainability, you should include transport emissions in your planning - or offset them through reuse and clever logistics.
4. higher internal requirements
A double-decker stand requires clear roles and processes. The second level may require additional staff, different visitor management concepts and targeted training - especially if it is intended for sensitive discussions or VIP contacts.
5. trade fair-dependent approval processes
Even with pre-approved systems, every two-storey stand must be approved. Fire protection, escape routes, load-bearing capacity - this must be coordinated with each trade fair company. With BeMatrix, many steps are simpler - but not completely automated.
The double-decker exhibition stand is more than just an architectural stylistic device. When planned correctly and used sensibly, it opens up new scope. Modular systems such as BeMatrix Double Deck also make it easier to plan, more sustainable and more efficient than ever before. However, the increase in height also brings with it new requirements in terms of planning reliability, personnel, logistics and visitor management. Those who fail to consider these aspects from the outset are wasting potential or even risking frictional losses.
Ultimately, however, the double-decker is only a powerful tool in exhibition stand construction if it is understood as part of an overarching brand and communication concept. Because if you want to aim high, you should not only think about statics, but also about attitude, impact and message.
Seek advice at an early stage so that your trade fair presence is not only higher, but also more sustainable and successful.
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