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Event Marketing Blog

Dramaturgy at the exhibition stand

Inspire visitors with theatre at the trade fair stand

When you think about your favorite streaming service, what keeps you coming back? Probably not the total length of a season, but rather the moment after an episode when you just have to know what happens next. You can create exactly this feeling at...

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The visitor's perspective: your key to trade fair success

Have you ever wondered how your exhibition stand looks from the perspective of your visitors? Many exhibitors invest a lot of time and money in...

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Exhibition stand for a manufacturing company

Practical strategies for technology trade fairs

Your trade fair appearance determines your success at technology trade fairs, and a standard booth is no longer sufficient. Technology trade fairs...

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When less sells more: embracing empty space at your trade fair booth

As an experienced trade fair construction company, we know that trade fairs are not just about size or the number of exhibits, but above all about...

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Effective trade fair appearances: Why good budget management is crucial

You save on the stand and pay for it later Trade fair appearances play a central role in brand awareness, market positioning, and customer...

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Public trade fair vs. trade fair: Designing the right exhibition stand

Trade fairs are more than just a date in the calendar; they are your stage, your opportunity to become visible, make new contacts, and bring your...

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Product presentation at the trade fair booth

How to perfectly showcase your products at trade fairs

A trade fair appearance offers you a unique opportunity to present your products and services live, directly, tangibly, and in personal contact with...

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Several parts assembled at an exhibition stand

Success at trade fairs: Achieving more together

If you want your company to be present at trade fairs, you are faced with an important decision: How do you design your appearance so that it...

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Trade fair stand tips for human and veterinary medicine

Imagine: you enter the exhibition hall, surrounded by hundreds of stands and thousands of trade visitors. How do you make sure that your company...

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Signposts at a trade fair booth to guide visitors to interact with the booth

Cleverly directing visitor flows: Focus on your exhibition stand

How do visitors actually move around your trade fair stand? This question is often only asked once the stand is already in place, and this is...

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