Zarana Patel: Friday, 13. February 2026
Trade shows are places where people, brands, and ideas come together. But with so many exhibitors, many companies ask themselves the same question: How can we really attract visitors and make a lasting impression?
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Mike Linzenich: Friday, 6. February 2026
The Cologne Exhibition Center is one of the largest and most diverse exhibition venues in Europe. For many companies, it is the ideal place to...
Hasan Meydan: Friday, 30. January 2026
Why time pressure and repetitive tasks dominate everyday planning Everyday planning in trade fair construction is characterized by high time...
Rebecca Zimmermann: Friday, 23. January 2026
Trade fair appearances today face completely different challenges than they did just a few years ago. Companies expect maximum flexibility, short...
Maxima Matara: Friday, 9. January 2026
The exhibition stand has been dismantled, the last conversations have been held, and the hall is emptying. For many companies, this marks the end of...
Maxima Matara: Friday, 2. January 2026
When you stand at a trade fair booth, the first thing that catches your eye is often the visual appearance: the colors, the shapes, the lighting. But...
Maxima Matara: Friday, 26. December 2025
When you think about your favorite streaming service, what keeps you coming back? Probably not the total length of a season, but rather the moment...
Zarana Patel: Friday, 19. December 2025
The trade fair industry is at a turning point. Digitalization, sustainability, and hybrid concepts are fundamentally changing visitor expectations....
Maxima Matara: Monday, 15. December 2025
Have you ever wondered how your exhibition stand looks from the perspective of your visitors? Many exhibitors invest a lot of time and money in...
Zarana Patel: Monday, 15. December 2025
Your trade fair appearance determines your success at technology trade fairs, and a standard booth is no longer sufficient. Technology trade fairs...
