Maxima Matara: Friday, 14. August 2026
Trade fairs will remain a key component of B2B communication in 2027. At the same time, new technologies are reshaping visitor expectations and...
Zarana Patel: Friday, 13. February 2026
Trade shows are places where people, brands, and ideas come together. But with so many exhibitors, many companies ask themselves the same question:...
Mike Linzenich: Friday, 6. February 2026
The Cologne Exhibition Center is one of the largest and most diverse exhibition venues in Europe. For many companies, it is the ideal place to...
Hasan Meydan: Friday, 30. January 2026
Why time pressure and repetitive tasks dominate everyday planning Everyday planning in trade fair construction is characterized by high time...
Maxima Matara: Friday, 9. January 2026
The exhibition stand has been dismantled, the last conversations have been held, and the hall is emptying. For many companies, this marks the end of...
Maxima Matara: Friday, 2. January 2026
When you stand at a trade fair booth, the first thing that catches your eye is often the visual appearance: the colors, the shapes, the lighting. But...
Zarana Patel: Friday, 19. December 2025
The trade fair industry is at a turning point. Digitalization, sustainability, and hybrid concepts are fundamentally changing visitor expectations....
Zarana Patel: Monday, 15. December 2025
Your trade fair appearance determines your success at technology trade fairs, and a standard booth is no longer sufficient. Technology trade fairs...
Melanie Arbter: Friday, 24. October 2025
Imagine: you enter the exhibition hall, surrounded by hundreds of stands and thousands of trade visitors. How do you make sure that your company...
Rebecca Zimmermann: Friday, 26. September 2025
New at RocketExpo & ExpoCloud A successful trade fair stand is much more than just a functional structure; it is a stage, brand ambassador, and world...
