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Event Marketing Blog

Innovation & Technology

LED poster for trade fairs and events that presents innovative ideas and concrete design options.

LED-Poster Plus: The new highlight for trade fairs and events

Imagine you are entering an exhibition hall. To the left and right: roll-ups, posters, monitors - everything as usual. But then your gaze falls on a...

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Overview of the Top Trade Shows for Companies with a Focus on Sustainable Exhibition Stands

Zero waste at exhibitions - is that even possible?

Exhibitions are among the most elaborate forms of live communication. They bring companies, customers, partners and the media together with the aim...

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Car on the stand with moving lights and a dynamic graphic in the background

Dynamic exhibition stands: How movement attracts attention

In today's trade fair world, it's not just about presenting products or services - it's about standing out. At trade fairs, visitors are surrounded...

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Exhibition stand lamps that illuminate

Illuminate your trade fair stand: How to set the scene for your design

An exhibition stand thrives on a holistic design that is not only convincing in terms of architecture, color and materials, but also through a well...

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From LED exhibition walls to modular video walls

From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

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Technology updates in exhibition stand construction: what we can expect in 2025

Technology updates in exhibition stand construction: what we can expect in 2025

The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...

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Trade Fair Trends 2025 - Woman in front of the sunset

Trade fair trends 2025: Emotional, digital and sustainable

In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....

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Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...

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Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...

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Sustainable exhibition stands: modular video wall as a flexible solution

Sustainable exhibition stands: modular video wall as a flexible solution

Sustainability is no longer just a trend, but a crucial component in the trade fair and event business. More and more companies are turning to smart,...

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