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Event Marketing Blog

Innovation & Technology (2)

Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...

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Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...

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Sustainable exhibition stands: modular video wall as a flexible solution

Sustainable exhibition stands: modular video wall as a solution

Sustainability is no longer just a trend, but a crucial component in the trade fair and event business. More and more companies are turning to smart,...

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Digitalization in trade fair construction: the silent revolution for exhibitors

Digitalization in trade fair construction: the silent revolution for exhibitors

The air at a trade fair is full of excitement: people streaming through the halls, loud conversations, gleaming stands, products in the spotlight -...

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The text 'Modular Trade Fair Construction' and a section of a 1.5 trade fair booth

Modular exhibition stand construction

Flexibility for every occasion The trade fair industry has changed dramatically in recent years, and not without reason. Companies are faced with the...

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AI in exhibition construction: Seizing opportunities, overcoming challenges.

AI in trade fair construction

Seizing opportunities, mastering challenges In today's digitalized world, artificial intelligence (AI) has brought about profound changes in many...

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text 'Successful customer webinars via Microsoft Teams: Detailed training on the impact of trade fair booths' as well as a section of a Deutsche Bahn trade fair booth and a video camera

Successful customer webinars on Microsoft Teams

In a comprehensive and successful webinar on Microsoft Teams, we trained over 200 consultants from one of our clients on the benefits and effective...

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Technology in the exhibition stand: interactivity & digital integrations

Technology on exhibition stands: interactivity & digital integrations

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...

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Successful trade fair planning with ChatGPT

Successful trade fair planning with ChatGPT

Trade show planning can be a complex and demanding task that requires careful organisation, coordination and time management. Fortunately, advanced...

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Making trade fair success measurable

Measuring visitor flows is becoming increasingly important in the constantly advancing digitalisation of live communication. It is visualised in...

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