Virtual exhibition stand

Digitize your trade show presence with a Digital Twin.

Virtual exhibition stand as digital twin

Already the term virtual is very much related to the term virtual reality, which describes a reality simulated by a computer. Thus, the virtual exhibition stand is not in reality and takes place only in simulation. So, in order to create a virtual trade show booth, you first have to create it digitally. This is mostly done with software solutions from the field of CAD or VR. However, the purpose of the virtual trade fair stand at a virtual trade fair is that it can also be "visited" by visitors, and thus the virtual trade fair stand must be accessible to a specific target group on the Internet (e.g. the company website).

This requires a suitable programming language (e.g. WebGL) as well as appropriate server technologies for hosting. Here, WWM relies on the Studio software solution, which enables the simple provision of virtual trade fair stands on the Internet. However, another central requirement for the virtual trade fair stand is interaction with the visitor, i.e. the virtual trade fair stand must be able to interact with the visitor and provide content at the visitor's request. However, this is easier on the Internet with Internet technologies than in real life, since content can be linked from all over the Internet. We call these interaction points with the visitor Info-Points and can create them freely.

Virtual exhibition stand software

No matter if you want to create a 2D or a 3D virtual booth, you need a software for the implementation and integration of interaction points. Here it means directly once attention: Some providers offer only one solution in your software. So think beforehand which variant of the virtual trade fair stand you would like to implement. The best solution would be a software that offers virtual exhibition stands in 2D as well as in 3D. So you are flexible and can try both variants once.

 

Software VirtualShow for virtual exhibition stands

Our software solution "VirtualShow" allows the creation of virtual exhibition stands, virtual exhibition tours as well as virtual showrooms in 2D as well as in 3D. This software does not need to be installed and works in any browser. Through numerous interaction possibilities, such as the integration of videos, forms and many other functions, you can expand your virtual event and turn it into a multimedia infotainment experience.

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Functions of the virtual exhibition stand

  • Creation of 2D and 3D environments
    Virtual rooms can be created in two or three dimensions

  • Integration of backgrounds with info points
    PDFs, videos, forms, links, contact data, etc.

  • Tracking function of info points
    Clear dashboard incl. data protection compliant evaluation

  • Integration of the virtual exhibition stand
    The virtual trade fair stand can be integrated into any website using iframes.

  • Deposit of background music
    Design of the virtual rooms with individual music

functions of a virtual exhibition stand

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Examples of virtual exhibition stands

Click on the image to discover the virtual booth.

Our recommendation: The Virtual booth as Digital Twin

We, on the other hand, believe in the virtual trade show booth as a so-called digital twin of the real trade show booth. This can be used as an integration on the website as well as a component of a virtual trade fair. In this sense, the virtual trade fair stand is not a substitute for the real trade fair stand, but a symbiotic complement that goes beyond the real trade fair presence. With the Digital Twin, you reinforce your real trade fair stand. You can implement this yourself with the help of the software solution or, as with the trade fair service, you can hire project managers to implement your virtual trade fair project.

This approach makes sense if only because you can use the advantages of both solutions without the disadvantages. We distinguish here between three scenarios for the use of the virtual trade fair stand.

Virtual booth before the fair

In this scenario, the virtual trade show booth can be used to hint at the booth to the target group and generate interest in visiting the real booth. This can be done by integrating the virtual trade show booth on the company website or on a virtual event platform. In doing so, one can deliberately only "hint" at certain products in order to further increase interest for the visit. In short, you should not lay all your cards on the table yet, but keep a few secrets for the real trade fair.

In addition, one can already check the interest in certain products or services in advance. With the virtual trade fair stand, this can be done quite simply by evaluating the number of times info points are called up or how often a particular target page of the info points is called up.

Virtueller Messestand vor der Messe

 

Virtueller Messestand während der Messe

 

Virtual booth during the fair

Only very few trade fair visitors are on site for the entire duration of the trade fair. Many only visit a trade fair on individual days and usually report to their colleagues the next day about the most interesting stands or products. In most cases, this report can only be made on catalogs or websites and does not represent the booth itself or the product presentation.

With the virtual booth, however, the visitor is able to share his experience with colleagues and to access further content. This is often another opportunity for the exhibitor to generate additional leads via so-called gated content, i.e. content for which visitors must leave their personal data for retrieval.

Virtual booth after the fair

While the real trade fair is limited to a few days a year, the virtual trade fair stand can live on even after the trade fair. Thus, even weeks or months after the trade show, it creates the possibility to relive what has been seen and to specifically access products or solutions that have been seen during the trade show. Thus, the virtual trade fair stand enables so-called association networks through the representation of the room, i.e. we can mostly remember directly where we saw a product, but no longer exactly the name of the product. Whereas the real trade fair stand can only exploit this advantage during the trade fair, the virtual trade fair stand is able to do so even beyond the trade fair period. The targeted use of the virtual trade fair stand after the trade fair thus helps to generate valuable leads (inquiries) even after the trade fair.

Virtueller Messestand nach der Messe

 

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Evaluation of the virtual trade fair stand

Realization time

The realization time depends on the availability of the content and the scope of the virtual exhibition stand.

Range

The reach of the Virtual booth depends on your customer base and type of publication.

Interaction

The interaction is already available from the standard functions and can be extended by the additional functions.

Costs

The cost of a Virtual booth ranges from 500€ to 1,500€ depending on the availability of a booth model.

FAQs about the virtual trade fair stand

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