Hybrid events

Learn how to make your events hybrid with real and virtual trade show appearances, the advantages and disadvantages of hybrid events, and how you can use them for your business.


Hybrid events

Hybrid events are virtual supplements to real events. An event can be accompanied online before, during and after the real event. The combination of real and virtual trade show ensures that you use the advantages of both worlds to create an optimal experience for your visitors.

How exhibitions will look in the future cannot be estimated at the moment. The solution for current and future projects for exhibitors and organizers can be hybrid events as a mixed form. In this way, your company can invite individual visitors to the real event in the future, while the broad masses can visit the event online. Trade fair appearances can thus be accompanied virtually and also support the exhibitor before and after the trade fair.

The browser-based solution of the hybrid trade fair formats offer decisive advantages for you compared to real and virtual trade fairs and represent a solution for the trade fair construction and event industry of the future.

Advantages of hybrid events

Independence of place and time

In addition to the physical event, your visitors have the opportunity to participate in the event online. Presentations and documents can be made available to the visitor on demand on the online platform and for download afterwards.

Detailed event analysis

The combination of a physical event with a virtual event enables you to perform detailed event analyses. In addition to visitor measurements at the physical booth, visitor data can be tracked and analyzed online in compliance with GDPR.

Cost effective realization

Take advantage of the unlimited space in the virtual world to keep the cost of the real event location low. The virtual platform does not become more expensive due to a higher number of visitors.


High reach in target group

With a hybrid event, you take advantage of unlimited reach for your event. People who cannot attend the physical event due to distance can use the virtual trade show solution.


Unlimited number of participants

In addition to selected visitors at the real event, the hybrid event format allows you to use the unlimited number of participants for your virtual event to enable as many visitors as possible to attend.

No download needed

Your visitors don't need to download any additional software. Everything runs via the visitor's browser. They can access the hybrid trade fair via Chrome, Firefox, Edge etc. Access to the event is also possible with a mobile device. 

Disadvantages of hybrid events

In addition to the overwhelming advantages of a hybrid event format, there are also disadvantages that must be taken into account when preparing, conducting and following up on a hybrid event.

  • Technical implementation of the virtual event as a supplement to the classic trade fair construction/event
  • Parallel planning of the physical and virtual event
  • Organization of trade fair services, set-up and dismantling as well as provision of advertising materials and files for downloading

As a trade fair partner and service provider of real as well as virtual event platforms, we help you to implement your hybrid event.

These formats are suitable for your hybrid event

Hybrid fairs

The exhibition of your companies products and services can take place at the booth at a trade show as well as online at aThe virtual addition of a Digital Twin can be carried out before, during or after the real trade show appearance.

Hybrid Showrooms

In addition to your physical showroom at your company's location, the product presentation can also take place in a virtually recreated and expanded showroom in the online world. The virtual showroom can be accessible 365 days a year and 24/7.

Hybride Konferenzen

External events such as conferences, congresses, webinars or training seminars can be broadcast on an online platform in addition to the live event on site. In addition to on-site interaction, your online visitors can be involved in presentations through voting and Q&A's.

Hybrid event, hybrid trade fair, hybrid trade fair stand: Whitepaper

The terms event, exhibition and exhibition stand have been used almost exclusively in the context of the term 𝗵𝘆𝗯𝗿𝗶𝗱 since the Corona crisis. In this detailed white paper, we differentiate these terms and explain them in the context of the hybrid format.

Learn more about the differences, advantages, disadvantages, and approaches to hybrid events, hybrid trade shows, and hybrid trade show booths in our free whitepaper.


Zum Whitepaper Download

Whitepaper Hybride Veranstaltungen, hybride Messen und hybride Messestände


Technical implementation of hybrid events

We support you in the technical implementation of your hybrid events, so that you as the organizer can take care of your visitors during the event.

  • Provide digital infrastructure via our system or embed it into your CRM and CMS system
  • Setting up the virtual trade fair (integration of content elements, streams, interaction tools, etc.)
  • Live support during the event for a smooth running of the event

Our service for your hybrid event


Together with you, we plan your hybrid event: from the exhibition stand to the online platform.

Customer journey

We develop a customer journey for your visitors to make the event experience a success.

Logistics service

From logistics to set-up and tear-down to storage, we handle everything for your physical event.

Live support

During your hybrid event, we monitor the virtual presence and help with technical problems.

Online platform

We provide an online platform for the virtual completion of your event.


After the event, we provide you with data from your online presence as well as from on-site visitor measurement.

Sie möchten eine hybride Veranstaltung organisieren?

Gerne beraten wir Sie unverbindlich zur Umsetzung Ihres hybriden Events.

Hybride Veranstaltung anfragen

Hybrid event examples

FAQs Hybrid events

Hybride Veranstaltung unverbindlich anfragen