With the Virtual Engagement Platform, you can reach your target audience physically and virtually.
A successful hybrid event must mitigate the weaknesses of the combined formats and promote strengths. To do this, individual agendas and schedules must be created for the two types of participants to accommodate different levels of experience and engagement. In addition, design templates, technology specifications, and process standards must be put in place to reduce the cost and lead time of hybrid events. Otherwise, hybrid events will be more expensive than simply combining in-person and virtual events.
Whether virtual trade fair stand, virtual trade fair or virtual showroom: The Event App was developed to support virtual and hybrid events from the ground up, together with the Virtual Event Platform (VEP).
Quote from Dr. Christian Coppeneur-Gülz, CEO WWM GmbH & Co. KG
Hybrid events do not live from the contradiction between real and digital, but from synergy and symbiosis.
Personal attendance is always time-dependent. However, the content of the event can be recorded at any time and made available as OnDemand content.
Participation in person always requires a visit to the venue. However, we can offer virtual participation as an alternative to visiting the venue.
Until now, digital technologies have not been able to provide sensory experiences of objects and people. However, we can use VR technologies and interactive 3D objects to create a more immersive experience.
Except in certain industries (e.g. Food & Beverages), the sense of taste is mostly associated with gastronomy experiences. With event boxes, this experience can be easily delivered to the virtual participants of the event.
The challenge in hybrid events is to bring the visitors of the physical and the virtual event together.
The involvement and communication of the participants with the moderator as well as with each other naturally works at face-to-face events.
The involvement and communication of the participants with the moderator and with each other is solved digitally at virtual events.
The event app makes it possible to be a link between physical and virtual trade fair visitors with the help of the Virtual Engagement Platform.
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