High range
With the Virtual Engagement Platform, you can reach your target audience physically and virtually.
A successful hybrid event must mitigate the weaknesses of the combined formats and promote strengths. To do this, individual agendas and schedules must be created for the two types of participants to accommodate different levels of experience and engagement. In addition, design templates, technology specifications, and process standards must be put in place to reduce the cost and lead time of hybrid events. Otherwise, hybrid events will be more expensive than simply combining in-person and virtual events.
Whether virtual trade fair stand, virtual trade fair or virtual showroom: The Event App was developed to support virtual and hybrid events from the ground up, together with the Virtual Event Platform (VEP).
Quote from Dr. Christian Coppeneur-Gülz, CEO WWM GmbH & Co. KG
Hybrid events do not live from the contradiction between real and digital, but from synergy and symbiosis.
With the Virtual Engagement Platform, you can reach your target audience physically and virtually.
With the event app, you encourage participants to actively participate in the event and exchange ideas.
The customer journey is adapted to the individual agenda points chosen by the visitor.
Content elements can be provided before and after the event.
Personal attendance is always time-dependent. However, the content of the event can be recorded at any time and made available as OnDemand content.
Participation in person always requires a visit to the venue. However, we can offer virtual participation as an alternative to visiting the venue.
Until now, digital technologies have not been able to provide sensory experiences of objects and people. However, we can use VR technologies and interactive 3D objects to create a more immersive experience.
Except in certain industries (e.g. Food & Beverages), the sense of taste is mostly associated with gastronomy experiences. With event boxes, this experience can be easily delivered to the virtual participants of the event.
The challenge in hybrid events is to bring the visitors of the physical and the virtual event together.
The involvement and communication of the participants with the moderator as well as with each other naturally works at face-to-face events.
The involvement and communication of the participants with the moderator and with each other is solved digitally at virtual events.
The event app makes it possible to be a link between physical and virtual trade fair visitors with the help of the Virtual Engagement Platform.
The invitation process is independent of the participants' decision to participate.
The platform will invite all participants by email.
When registering, participants have the option to choose the type of event (personal/virtual).
Based on the choice of experience (personal/virtual), the VEP will create the individual event plans.
Based on the choice of experience, the VEP will trigger certain processes (e.g., the event box for virtual attendees).
Based on the event experience chosen by the participants, the individual agenda is created by the VEP.
During the lunch breaks of the face-to-face event, the virtual attendee can be invited to open a specific element of their event box.
During the coffee breaks of the face-to-face event, the virtual participant can be invited to join specific chat groups to network.
The workshop participants are composed homogeneously (in-person and virtual) so that an equivalent and effective experience can be created.
Even more than in the physical trade fair construction, we can implement your wishes and ideas in the virtual world:
360° experiences:
Venues are recreated virtually to give virtual attendees a memorable experience of the event.
Virtual attendees can move naturally through the venue - engaging the virtual attendee's spatial memory.
3D experiences are used to give virtual participants an interactive "close-up" look at objects and topics.
Design templates shorten lead time and reduce costs:
How they work:
Design templates can be copied and provide an already working template for a complete event.
Design templates can be parameterized and modified to give the event an individual touch without having to start from scratch.
What they do:
Design templates shorten the lead time of the event because not all elements have to be created from scratch.
Design templates reduce the cost of the event because most of the design work is already done.
Pre-produced content:
Pre-produced content is made available to in-person and virtual attendees during and after the event.
Live content:
The live content is streamed live to the virtual participants.
After the event, the live content is made available to both groups of participants as OnDemand content.
OnDemand content:
The OnDemand content can also be made available to potential attendees who were unable to participate in the live event either in person or virtually.
The VEP continues hybrid events even after the live part of the event.
Part of our trade show service is sending event boxes for your virtual event:
Catering:
Event boxes can be used to send shippable catering to virtual attendees.
This enhances the multi-sensory event experience for these attendees as well.
VR experiences:
Event boxes can also include rental equipment for VR experiences such as VR goggles or polarized glasses.
Product samples:
The third area of application for event boxes is product samples that cannot be adequately presented online (e.g. tasting products).
The hybrid event app uses the "second screen" concept. Virtual attendees can follow the presentation on a laptop and participate in polls or chats via smartphone at the same time. In this way, you create greater interaction between virtual and live participants.
Technology:
The event app is fully integrated with the Virtual Engagement Platform (VEP).
It is completely web-based. Attendees do not need to download or install an app.
The URL of the event app is emailed to in-person and virtual attendees or can be visualized via QR code at the event.
The login is possible for the participants with their registered email address.
Features: Group Chats, Individual Agenda, Live Q&A, Quiz & Gamification, Live Surveys etc.
Various providers such as Microsoft Teams, Zoom & Co are available for communication within the Virtual Engagement Plattform. The browser-based webinar solution Clickmeeting gives you the possibility to hold any kind of online event.
Create a lifelike online experience for your customers, without any installation. Meet your audience online, regardless of the size of the participants. With Clickmeeting you have various tools to organize online events of any size - from small online meetings to webinars, to large virtual events.
Online meetings
Breakout rooms
Live webinars
Automated webinars
On-demand webinars
Paid webinars
Huge virtual events
Would you like a demo of our software? Feel free to leave us your appointment suggestions.