Trade fair analyses for download
Our trade show analytics are the result of our measurements with Event-Metrics. Event-Metrics can record the performance data of your trade fair stand with the help of data protection-compliant WLAN tracking. With the help of defined metrics, as in online marketing, the entire trade show booth as well as separate areas and individual exhibits can be measured in terms of the number of trade show visitors, number of booth visitors, dwell time at the point of interest and the number of returning visitors. In this way, the behavior of trade show visitors and the success of your live communication measures can be evaluated based on defined KPIs. In the trade show analytics below, we provide you with free analytics data from our event metrics measurements. This data can be used in the planning of your live communication measures or for benchmarking.
