Whitepaper for download
Our white papers are the result of our many years of expert knowledge in event marketing. We regularly record trends and changes in the market and address innovative technologies in the modern trade fair world. With these free tools, we want to offer them sound information and decision-making bases that help you to be able to talk about current processes in an opinion-forming way.
You can access our industry-specific white papers here.
Trade fair analyses for download
Our trade show analytics are the result of our measurements with Event-Metrics. Event-Metrics can record the performance data of your trade fair stand with the help of data protection-compliant WLAN tracking. With the help of defined metrics, as in online marketing, the entire trade show booth as well as separate areas and individual exhibits can be measured in terms of the number of trade show visitors, number of booth visitors, dwell time at the point of interest and the number of returning visitors. In this way, the behavior of trade show visitors and the success of your live communication measures can be evaluated based on defined KPIs. In the trade show analytics below, we provide you with free analytics data from our event metrics measurements. This data can be used in the planning of your live communication measures or for benchmarking.