Virtual Showroom

Extend their physical showroom with its digital twin in the virtual world to be always available for your customers.

A virtual showroom can be used as a standalone or extended version as well as a digital twin of a real showroom. In the latter case, the virtual showroom represents a copy of the real showroom and extends the sales opportunities in the online area. Not least due to the Corona crisis, the use and acceptance of virtual showroom and event solutions has increased. We humans have become accustomed to looking around in virtual spaces, conversing with other people and have learned about the advantages of multimedia networking.


Advantages of the virtual showroom

  • The virtual showroom can be accessed by visitors 24/7
  • The virtual showroom can be seamlessly integrated into websites
  • Integration of existing digital content (e.g. websites, videos, whitepapers, etc.) is easy to implement

Enter virtual Showroom

Variants of the virtual showroom

However, while the definition is based exclusively on the virtual environment, in reality several variants of virtual showrooms have developed that need to be distinguished.

The exclusive virtual showroom

This virtual showroom is created only in and for virtual space and has no real-world counterpart.

  • Companies are independent of the sizes of the premises. The size of the virtual showroom can be designed as desired without incurring higher rental costs.
  • The virtual showroom is significantly cheaper than a real showroom.
  • Physical construction of the showroom, rental costs, fabrication or purchase of exhibits is not necessary.
  • Visitors have the possibility to visit the showroom 24 hours a day.

The virtual showroom as a digital twin

This virtual Showroom is created as a 1:1 copy of a real showroom and is considered a digital twin.

  • In contrast to the real showroom, the virtual showroom is open around the clock.
  • The virtual platform also offers real sales staff the opportunity to show customers the products.
  • Customers do not have to travel to see the latest products.
  • Humans can store and remember knowledge related to a spatial perception more easily.

The extended virtual showroom

This Virtual Showroom is a digital twin with extended functions to the real showroom.

  • The virtual showroom offers infinite floor space for displaying the entire product portfolio.
  • The costs of the virtual showroom are significantly lower than those of the real showroom: exhibits do not have to be purchased or produced.
  • The extended virtual showroom can be published in addition to real showrooms, presenting additional exhibits that have not found a place in the real showroom.

But even if the real showroom already exists, the virtual showroom does not necessarily have to be a digital twin. Because when creating a virtual showroom, you don't necessarily have to stick to the specifications of the "real world".


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