Hidden Champion 2017
Hidden champion of SME sector
We feel responsible for the success of your live communication.
Customer consultant accompanies you from planning to handover
Years of innovation and successful digital transformation
Employees work for the success of your live communication
WWMcloud based events we carry out annually
Pallet storage spaces for our customers' trade fair equipment
m² operating space for live marketing on demand
From classic exhibition stand builder to leading software provider for event resource management.
We have been digitizing the event industry for years and have long seen ourselves more as a software service provider instead of a classic trade fair construction company. With our innovation DNA and the introduction of the event resource management myWWM, we created the basis of digitalization in the exhibition industry years ago.
By constantly questioning routine processes, every single member of the WWM crew contributes their DNA to new innovations. We have always understood disruption as a new begining of something great and live digitalization in live communication. We are therefore delighted to be named Top Innovator 2023, continuing the success of previous years.
WWM was founded by Friedhelm Gülz in 1977 under the name Werbewerkstätten Monschau. Today, Dr. Christian Coppeneur-Gülz manages the company in the second generation.
After studying business administration in Vallendar, Rome and Los Angeles, Christian Coppeneur-Gülz earned his doctorate in business information systems and information management at WHU - Otto Beisheim School of Management. Since 2005, Dr. Christian Coppeneur-Gülz has been CEO of WWM GmbH & Co. KG. With a focus on digitalization, process optimization and cost reduction in the field of live communication, he developed WWMcloud, the leading event resource management software with now over 6,000 international users. Whether cloud-based service hubs, business intelligence or automated visitor measurement at events, his pioneering spirit is revolutionizing the industry. Dr. Christian Coppeneur-Gülz is a sought-after keynote speaker and regularly gives talks on the digital transformation of live communication, as well as guest lectures at the Wissenschaftliche Hochschule für Unternehmensführung (WHU).
Every unsolved problem is an unestablished company
Dr. Christian Coppeneur-Gülz
CEO, WWM GmbH & Co.KG
Founding location and headquarters of the Competence Centers Trade Show Construction, Printing and Graphic Services, and Software & Consulting in the WWM Lab, the nucleus of digital industry innovations. Management, administration and sales with our Customer Success Managers are also located here.
The Competence Center for Marketing Logistics is conveniently located in Alsdorf at the border triangle of Germany, the Netherlands and Belgium. The Service Hub provides shipping and advertising material services as well as warehouse management for all modular WWM trade fair systems and for the marketing equipment of WWMcloud customers.
We present brands, companies and products live, digitally and hybrid.
Our units see themselves as specialists in their respective disciplines.
Under the umbrella of WWM, we synergistically combine the disciplines for the benefit of our customers.
We present brands, companies and products live, digitally and hybrid.
We believe in the effectiveness of face-to-face communication at trade shows and events.
We believe that technological, social and organizational development will lead to an increase in digital communication. At the same time, the value and effectiveness of real or "inPerson" communication will increase.
We believe that efficient and effective event marketing must therefore utilize and combine the possibilities of real and digital communication.
We believe that the conceptual and procedural connection of real and digital event marketing measures offers far-reaching synergy effects.
We comprehensively understand our customers' goals, requirements and challenges in order to deliver value.
We combine modular resources, innovative technologies and intelligent processes to create ecologically sound and economically efficient solutions.
We believe in the targeted use of digital technologies to support communication in the room.
We measure our performance by the success of our customers.
We realize intelligent trade fair solutions that are innovative, sustainable and economical at the same time. We link real spaces and virtual worlds with measurable success.
We believe that exhibition stand construction (event marketing) will gain in importance and effectiveness in an increasingly digital world.
We believe that trade show construction will become more tactical and target group specific. For this reason, the size of trade show booths will become smaller in the coming years. At the same time, exhibitors will make more numerous, smaller booths.
We believe that physical graphics will be replaced by digital display surfaces. This requires us to research and develop such technologies.
We believe that there will be more trade shows and events away from the classic exhibition centers. This has a massive impact on logistical requirements.
We believe that the cost of logistics will increase significantly. This requires us to optimize the entire logistics chain and make intelligent changes.
We believe (unfortunately) that nationalistic ways of thinking will make it more difficult to hold international trade shows, both in terms of planning and logistics. Intelligent approaches and networking are required here.
We believe that the success of event marketing measures must be measurable.
We believe that event marketing and online marketing are becoming increasingly networked. Here we need to develop and integrate required technologies.
We enable the fully digital planning, execution and analysis of event marketing measures and thus make event marketing fast, efficient, flexible and measurable.
By using digital technologies and processes, we simplify and automate the tasks of event marketing.
We transform investments and fixed costs as far as possible and reasonable into flexible services.
In an increasingly digital world, event marketing will gain in effectiveness and value. At the same time, event marketing must become as simple, flexible, fast and measurable as digital marketing. We create a holistic and comprehensive Exhibition-as-a-Service (EaaS) solution that provides our customers with fully digital planning, execution and analysis of event marketing activities. We transform investments and fixed costs as far as possible and reasonable into flexible services.
We live in a VUKA world. Volatile, Uncertain, Complex and Ambiguous.
Companies exchange investments for services: Cars are rented instead of bought. Software is rented instead of bought.
Companies can only meet these requirements with agility and flexibility.
Long planning cycles in the area of trade fairs and events are therefore no longer possible. Investments in trade fair and event equipment can no longer be calculated.
Companies therefore need agile and flexible solutions for live communication that are largely based on variable costs.
The world is becoming increasingly digital and virtual. But this increases the importance and value of in-person communication at trade shows and events. In-person communication at trade fairs and events is very important in an increasingly digital world.
We support companies in the development and implementation of their individual strategy for the Metaverse.
We develop long-term strategies and solutions that are technologically flexible and scalable.
We support our customers holistically and are responsible for the success of our customers.
We support companies holistically on their way to the metaverse with technologies, services and platforms. Our focus is on the medium to long-term establishment of technologies and competencies in companies.
We believe that virtual and digital communication will increase dramatically due to technological, social and organizational developments.
We believe that technologies such as VR, AR, NFTs will enable a multi-sensory experience of digital worlds in the medium and long term.
We believe that generations Y and Z already "live" natively in virtual worlds and have an expectation of their availability.
In the future, companies will therefore have to make their brand, their products, and their culture "experienceable" in the metaverse in order to reach these target groups.
We do not believe that a single, private sector platform will create the "one metaverse." Rather, metaverse platforms (similar to Google, Facebook, LinkedIn) will be the gateway to corporate platforms (corporate metaverse).