Your company for event marketing on demand
We feel responsible for the success of your live communication.
- About Us
- Company
Facts & figures at a glance
Customer consultant accompanies you from planning to handover
Years of innovation and successful digital transformation
Employees work for the success of your live communication
myWWM based events we carry out annually
Pallet storage spaces for our customers' trade fair equipment
m² operating space for live marketing on demand
Top Innovator 2023
From classic exhibition stand builder to leading software provider for event resource management.
We have been digitizing the event industry for years and have long seen ourselves more as a software service provider instead of a classic trade fair construction company. With our innovation DNA and the introduction of the event resource management myWWM, we created the basis of digitalization in the exhibition industry years ago.
By constantly questioning routine processes, every single member of the WWM crew contributes their DNA to new innovations. We have always understood disruption as a new beginning of something great and live digitalization in live communication. We are therefore delighted to be named Top Innovator 2023, continuing the success of previous years.


The WWM Management
WWM was founded by Friedhelm Gülz in 1977 under the name Werbewerkstätten Monschau. Today, Dr. Christian Coppeneur-Gülz manages the company in the second generation.
Vita Dr. Christian Coppeneur-Gülz
After studying business administration in Vallendar, Rome and Los Angeles, Christian Coppeneur-Gülz earned his doctorate in business information systems and information management at WHU - Otto Beisheim School of Management. Since 2005, Dr. Christian Coppeneur-Gülz has been CEO of WWM GmbH & Co. KG. With a focus on digitalization, process optimization and cost reduction in the field of live communication, he developed WWMcloud, the leading event resource management software with now over 6,000 international users. Whether cloud-based service hubs, business intelligence or automated visitor measurement at events, his pioneering spirit is revolutionizing the industry. Dr. Christian Coppeneur-Gülz is a sought-after keynote speaker and regularly gives talks on the digital transformation of live communication, as well as guest lectures at the Wissenschaftliche Hochschule für Unternehmensführung (WHU).
Every unsolved problem is an unestablished company
Dr. Christian Coppeneur-Gülz
CEO, WWM GmbH & Co.KG


Monschau - Design & Production Center
Founding location and headquarters of the Competence Centers Trade Show Construction, Printing and Graphic Services, and Software & Consulting in the WWM Lab, the nucleus of digital industry innovations. Management, administration and sales with our Customer Success Managers are also located here.

Alsdorf - Service Hub Germany
The Competence Center for Marketing Logistics is conveniently located in Alsdorf at the border triangle of Germany, the Netherlands and Belgium. The Service Hub provides shipping and advertising material services as well as warehouse management for all modular WWM trade fair systems and for the marketing equipment of WWMcloud customers.
Our values
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Trust & Transparancy
Trust and transparency are at the heart of our value culture and therefore determine our daily interactions. Trust forms the basis of every relationship, while transparency is the way to develop this trust. We build trust by demonstrating our reliability. At the same time, trust enables us to be open and transparent. Trust & transparency form the foundation for a culture where innovation, collaboration and growth are built on solid ground.
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Honesty & helpfulness
In our community, we combine honesty with a willingness to help. Because we can only help and support each other if we are honest with each other.
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Freedom & Responsibility
For us, freedom and responsibility go hand in hand. We value individual freedom, but we know that it goes hand in hand with responsibility. We enjoy freedom in decision-making, while taking responsibility for the consequences of our decisions.
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Performance & Recognition
We live in a society of excellence and achievement. We take competence, quality and diligence for granted in our actions. At the same time, we recognize anyone who exceeds our standards and take this as an incentive for our own work.
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Fun & Reliability
We combine fun & reliability in a smooth interplay. We believe that fun is the fuel for excellent performance. Our projects should give us pleasure, and we also leave room for relaxation in between. We recognize that the prerequisite is that all tasks are completed reliably to guarantee success and enjoyment.
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Health & environmental awareness
We believe that health, balance and joy of life are part of a balanced “I”. In our eyes, this also requires harmony with our ecological and social environment. The physical and mental health of our employees is important to us. That is why we strive to treat our fellow human beings and natural resources sustainably.
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Safety & Economy
In our community, we give every stakeholder security: a secure job, a secure community, a secure project. This requires us to work economically. We see mutual loyalty as the basis of all security.
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Dynamics & Innovation
Dynamism and innovation are our key in a constantly changing world. Only with the willingness to tackle change and the will to innovate can we successfully meet our challenges. Our dynamism and innovation are characterized by courage and not recklessness.
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Communication & Leadership
Our pairs of values form the basis of our leadership and are reflected in every single communication. We communicate directly, but never neglect respect, fairness and justice. For us, this includes always seeking dialog with each other instead of talking about each other.