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Your company for event marketing on demand

We feel responsible for the success of your live communication.

WWM About us

Who we are

Get to know more about WWM as well as our CEO.

About us
WWM Race Boat Crew

Where to find us

Discover our 3 locations in Alsdorf, Monschau and Munich.

Locations

WWM Locations

Mission statement

Learn more about our vision and mission as well as our mission statement.

Mission Statement
WWM Vision and Mission

Our values

We would like to tell you more about our value culture.

Value culture

WWM Value culture

Trade fair presence at the touch of a button

As an innovation company, we actively shape trends in the field of live marketing. For example, we have revolutionized thinking in the trade fair and event industry with our software solution WWMcloud, which is now the leading event resource management system.

We offer a unique marketing ecosystem for the digitalization of live communication for all industries and company sizes. In this system, we provide our customers with trade show equipment for free rental, which, when combined with our trade show services, logistics, assembly, warehouse management, and in-house large-format trade show printing, add up to a customized total solution. Central control and data for evaluating visitor flows at the trade show booth accompany the entire life cycle of our customers' live communication.

We have set ourselves the goal of guaranteeing our customers perfect workflows and processes. To this end, we develop industry-specific intelligent solutions, because we feel responsible for the success of your live communication.

 

live-communication

 

Facts & figures at a glance

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Customer consultant accompanies you from planning to handover

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Years of innovation and successful digital transformation

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Employees work for the success of your live communication

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WWMcloud based events we carry out annually

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Pallet storage spaces for our customers' trade fair equipment

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m² operating space for live marketing on demand

WWM Locations - Our Live Communication Centers

WWM Monschau

Monschau - Design & Production Center

Founding location and headquarters of the Competence Centers Trade Show Construction, Printing and Graphic Services, and Software & Consulting in the WWM Lab, the nucleus of digital industry innovations. Management, administration and sales with our Customer Success Managers are also located here.


Hans-Georg-Weiss-Straße 18, 52156 Monschau

WWM Alsdorf

Alsdorf - Service Hub Germany

The Competence Center for Marketing Logistics is conveniently located in Alsdorf at the border triangle of Germany, the Netherlands and Belgium. The Service Hub provides shipping and advertising material services as well as warehouse management for all free WWM trade fair systems and for the marketing equipment of WWMcloud customers.

Konrad-Zuse-Straße 39, 52477 Alsdorf

WWM Munich

Munich - southern support center

In the heart of Munich, directly at the famous Theresienwiese. The central location in the Bavarian capital guarantees customer proximity even in the south of Germany.



 


Theresienhöhe 28, 80339 München

The WWM Management

WWM was founded by Friedhelm Gülz in 1977 under the name Werbewerkstätten Monschau. Today, Dr. Christian Coppeneur-Gülz manages the company in the second generation.

Vita Dr. Christian Coppeneur-Gülz

After studying business administration in Vallendar, Rome and Los Angeles, Christian Coppeneur-Gülz earned his doctorate in business information systems and information management at WHU - Otto Beisheim School of Management. Since 2005, Dr. Christian Coppeneur-Gülz has been CEO of WWM GmbH & Co. KG. With a focus on digitalization, process optimization and cost reduction in the field of live communication, he developed WWMcloud, the leading event resource management software with now over 6,000 international users. Whether cloud-based service hubs, business intelligence or automated visitor measurement at events, his pioneering spirit is revolutionizing the industry. Dr. Christian Coppeneur-Gülz is a sought-after keynote speaker and regularly gives talks on the digital transformation of live communication, as well as guest lectures at the Wissenschaftliche Hochschule für Unternehmensführung (WHU).

Every unsolved problem is an unestablished company

Dr. Christian Coppeneur-Gülz
CEO, WWM GmbH & Co.KG

CEO Dr. Christian-Coppeneur Guelz

The WWM and your brands

WWM has established various business units over the course of time. Each unit is a specialist in a different field.

RocketExpo - your specialist for individual trade fair construction.

ExpoCloud - your specialist for digital event marketing.

Metapilots - Your specialist for events in the Metverse.

live.digital.hybrid.

Our mission

We present brands, companies and products live, digitally and hybrid.

Our units see themselves as specialists in their respective disciplines.

Under the umbrella of WWM, we synergistically combine the disciplines for the benefit of our customers.

 

Our vision

We present brands, companies and products live, digitally and hybrid.

What we believe in

We believe in the effectiveness of face-to-face communication at trade shows and events.

We believe that technological, social and organizational development will lead to an increase in digital communication. At the same time, the value and effectiveness of real or "inPerson" communication will increase.

We believe that efficient and effective event marketing must therefore utilize and combine the possibilities of real and digital communication.

We believe that the conceptual and procedural connection of real and digital event marketing measures offers far-reaching synergy effects.

we.create.space.

 

Mission

We comprehensively understand our customers' goals, requirements and challenges in order to deliver value.

We combine modular resources, innovative technologies and intelligent processes to create ecologically sound and economically efficient solutions.

We believe in the targeted use of digital technologies to support communication in the room.

We measure our performance by the success of our customers.

 

Vision

We realize intelligent trade fair solutions that are innovative, sustainable and economical at the same time. We link real spaces and virtual worlds with measurable success.

 

 

What we believe in

We believe that exhibition stand construction (event marketing) will gain in importance and effectiveness in an increasingly digital world.

We believe that trade show construction will become more tactical and target group specific. For this reason, the size of trade show booths will become smaller in the coming years. At the same time, exhibitors will make more numerous, smaller booths.

We believe that physical graphics will be replaced by digital display surfaces. This requires us to research and develop such technologies.

We believe that there will be more trade shows and events away from the classic exhibition centers. This has a massive impact on logistical requirements.

We believe that the cost of logistics will increase significantly. This requires us to optimize the entire logistics chain and make intelligent changes.

We believe (unfortunately) that nationalistic ways of thinking will make it more difficult to hold international trade shows, both in terms of planning and logistics. Intelligent approaches and networking are required here.

We believe that the success of event marketing measures must be measurable.

We believe that event marketing and online marketing are becoming increasingly networked. Here we need to develop and integrate required technologies. 

exhibition.as.a.service.

 

Mission

We enable the fully digital planning, execution and analysis of event marketing measures and thus make event marketing fast, efficient, flexible and measurable.

By using digital technologies and processes, we simplify and automate the tasks of event marketing.

We transform investments and fixed costs as far as possible and reasonable into flexible services.

 

Vision

In an increasingly digital world, event marketing will gain in effectiveness and value. At the same time, event marketing must become as simple, flexible, fast and measurable as digital marketing. We create a holistic and comprehensive Exhibition-as-a-Service (EaaS) solution that provides our customers with fully digital planning, execution and analysis of event marketing activities. We transform investments and fixed costs as far as possible and reasonable into flexible services.

 

 

What we believe in

We live in a VUKA world. Volatile, Uncertain, Complex and Ambiguous.

Companies exchange investments for services: Cars are rented instead of bought. Software is rented instead of bought.

Companies can only meet these requirements with agility and flexibility.

Long planning cycles in the area of trade fairs and events are therefore no longer possible. Investments in trade fair and event equipment can no longer be calculated.

Companies therefore need agile and flexible solutions for live communication that are largely based on variable costs.

The world is becoming increasingly digital and virtual. But this increases the importance and value of in-person communication at trade shows and events. In-person communication at trade fairs and events is very important in an increasingly digital world.

we.create.metaverse.

 

Mission

We support companies in the development and implementation of their individual strategy for the Metaverse.

We develop long-term strategies and solutions that are technologically flexible and scalable.

We support our customers holistically and are responsible for the success of our customers.

 

Vision

We support companies holistically on their way to the metaverse with technologies, services and platforms. Our focus is on the medium to long-term establishment of technologies and competencies in companies.

 

 

What we believe in

We believe that virtual and digital communication will increase dramatically due to technological, social and organizational developments.

We believe that technologies such as VR, AR, NFTs will enable a multi-sensory experience of digital worlds in the medium and long term.

We believe that generations Y and Z already "live" natively in virtual worlds and have an expectation of their availability.

In the future, companies will therefore have to make their brand, their products, and their culture "experienceable" in the metaverse in order to reach these target groups. 

We do not believe that a single, private sector platform will create the "one metaverse." Rather, metaverse platforms (similar to Google, Facebook, LinkedIn) will be the gateway to corporate platforms (corporate metaverse).

Our values