Skip navigation.

Event Marketing Blog

Design & Conception

How to secure your ROI after the trade fair

The exhibition stand has been dismantled, the last conversations have been held, and the hall is emptying. For many companies, this marks the end of...

Read More

How the right materials can add emotional appeal to your exhibition stand

When you stand at a trade fair booth, the first thing that catches your eye is often the visual appearance: the colors, the shapes, the lighting. But...

Read More
Dramaturgy at the exhibition stand

Inspire visitors with theatre at the trade fair stand

When you think about your favorite streaming service, what keeps you coming back? Probably not the total length of a season, but rather the moment...

Read More

Trade fair trends 2026

The trade fair industry is at a turning point. Digitalization, sustainability, and hybrid concepts are fundamentally changing visitor expectations....

Read More

When less sells more: embracing empty space at your trade fair booth

As an experienced trade fair construction company, we know that trade fairs are not just about size or the number of exhibits, but above all about...

Read More
Product presentation at the trade fair booth

How to perfectly showcase your products at trade fairs

A trade fair appearance offers you a unique opportunity to present your products and services live, directly, tangibly, and in personal contact with...

Read More
Several parts assembled at an exhibition stand

Success at trade fairs: Achieving more together

If you want your company to be present at trade fairs, you are faced with an important decision: How do you design your appearance so that it...

Read More

Trade fair stand tips for human and veterinary medicine

Imagine: you enter the exhibition hall, surrounded by hundreds of stands and thousands of trade visitors. How do you make sure that your company...

Read More
Successfully planning a trade fair appearance

Be brave at trade shows: How to plan a successful appearance

Trade fair appearances are one of the most effective ways to reach your target audience directly. Whether you want to showcase new products, recruit...

Read More
Job advertisement booth with a focus on lead generation

From trade fair day to brand experience

The last visitor has left the booth, the team has handed out the last giveaways, and the lights are slowly going out. The trade show is over. And...

Read More