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Event Marketing Blog

Design & Conception

LED poster for trade fairs and events that presents innovative ideas and concrete design options.

LED-Poster Plus: The new highlight for trade fairs and events

Imagine you are entering an exhibition hall. To the left and right: roll-ups, posters, monitors - everything as usual. But then your gaze falls on a...

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Ein Wohnzimmer auf der Messe

The exhibition stand as a business living room

Between show effect and proximity - a question of design Whether loud, bright and spectacular or quiet, open and inviting - exhibition stands can...

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A man is working on a laptop on which a checklist for planning the trade fair is displayed.

You should avoid these 5 mistakes when planning a trade fair

A trade fair appearance is a unique opportunity to put your company in the spotlight, make new customer contacts and strengthen existing...

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 A large two-storey stand with a mural and a large glass exhibit.

More exhibition space? How to make the double-decker stand work

The exhibition hall is booked, the concept is ready - but there's not enough space in front or behind? Your ideas are growing, but the square meters...

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Open concepts: More visibility, more success

How are walls changing in modern trade fair construction? Exhibition stands are becoming more open, more flexible and more sustainable - but that...

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Overview of the Top Trade Shows for Companies with a Focus on Sustainable Exhibition Stands

Zero waste at exhibitions - is that even possible?

Exhibitions are among the most elaborate forms of live communication. They bring companies, customers, partners and the media together with the aim...

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Car on the stand with moving lights and a dynamic graphic in the background

Dynamic exhibition stands: How movement attracts attention

In today's trade fair world, it's not just about presenting products or services - it's about standing out. At trade fairs, visitors are surrounded...

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Exhibition stand lamps that illuminate

Illuminate your trade fair stand: How to set the scene for your design

An exhibition stand thrives on a holistic design that is not only convincing in terms of architecture, color and materials, but also through a well...

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Several arrows; one arrow stands out and symbolizes the success of an exhibition stand

Perfect trade fair presentation: how to increase impact and success

Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important...

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a yellow and white exhibition stand with plants and appropriate lighting

Outdoor or indoor: Which trade fair format is best for your objectives?

The choice between an outdoor or indoor trade fair not only has an impact on your costs and logistical effort, but also significantly influences the...

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