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Event Marketing Blog

Design & Conception

Interaction at the booth

A New Approach to Trade Show Design: Impact Over Space

As an exhibition stand construction company, we encounter the same situation time and again: Companies invest a great deal of energy, budget, and...

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Exhibition brand presenrence

Your exhibition stand as an ambassador for your brand

An exhibition stand is far more than just a space with walls, graphics and a few pieces of furniture. It is your calling card in the exhibition hall...

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Sponsor Label at the Exhibition Stand

Transparency at the Exhibition Stand

Sponsorship, Disclosure Obligations, and Ethics Trade fairs are a central component of many companies’ marketing and sales strategies. They are where...

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Why we review trade show regulations as early as the first draft

The initial concept phase for a new trade show booth is often the most exciting part of the entire project. Ideas take shape, visions come to life,...

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Wine tasting at a trade show

Convincing with Taste: Trade Show Success in the Food Industry

Food trade shows are among the industry’s most important platforms: nowhere else do manufacturers, retailers, restaurateurs, producers, and brand...

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The CEO is hosting an informational session at a trade show and discussing various topics with attendees.

Why a good briefing is half the battle when it comes to a trade show booth

From Concept to Success: Why Preparation Is Key When you think about your next trade show booth, an image likely pops into your head right away:...

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Doppelstock stand von Dräger aus der A+A

Reaching new heights at trade fairs: double-decker stands as a spatial concept

How would you like to have more space available at your next trade fair without having to book a larger stand? A double-decker trade fair stand makes...

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Exhibition Booth Graphics: 3 Mistakes That Cost You Visitors

A trade show booth is a significant investment: booth rental, design, graphics, setup, technology, and, last but not least, staffing all cost time,...

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Successful at the trade fair in Cologne: Tips for your trade fair booth

Trade shows are places where people, brands, and ideas come together. But with so many exhibitors, many companies ask themselves the same question:...

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Successful at the trade fair in Cologne: Tips for your trade fair booth

The Cologne Exhibition Center is one of the largest and most diverse exhibition venues in Europe. For many companies, it is the ideal place to...

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