The AIDA Model in Trade Show Booth Design: Guiding Visitors to Success
This is a question many companies ask themselves after a trade show. Today, simply being present is no longer enough. Companies that want to succeed...
Design & Conception
7 Tips for Successful Trade Show Booth Design
How to Plan the Size, Layout, and Equipment for a Successful Trade Show Presence
Materials that turn exhibition stands into unforgettable experiences.
Maxima Matara: Friday, 22. May 2026
Discover what full-service exhibition stand construction really means: From planning to execution, we provide comprehensive solutions for a...
A New Approach to Trade Show Design: Impact Over Space
Zarana Patel: Friday, 24. April 2026
As an exhibition stand construction company, we encounter the same situation time and again: Companies invest a great deal of energy, budget, and...
Your exhibition stand as an ambassador for your brand
Malik Öztürk: Friday, 17. April 2026
An exhibition stand is far more than just a space with walls, graphics and a few pieces of furniture. It is your calling card in the exhibition hall...
Transparency at the Exhibition Stand
Rebecca Zimmermann: Thursday, 16. April 2026
Sponsorship, Disclosure Obligations, and Ethics Trade fairs are a central component of many companies’ marketing and sales strategies. They are where...
Why we review trade show regulations as early as the first draft
Annalena Breuer: Friday, 3. April 2026
The initial concept phase for a new trade show booth is often the most exciting part of the entire project. Ideas take shape, visions come to life,...
Convincing with Taste: Trade Show Success in the Food Industry
Maxima Matara: Monday, 30. March 2026
Food trade shows are among the industry’s most important platforms: nowhere else do manufacturers, retailers, restaurateurs, producers, and brand...
Why a good briefing is half the battle when it comes to a trade show booth
Sascha Corban: Friday, 20. March 2026
From Concept to Success: Why Preparation Is Key When you think about your next trade show booth, an image likely pops into your head right away:...
Reaching new heights at trade fairs: double-decker stands as a spatial concept
Thomas Schuetz: Friday, 13. March 2026
How would you like to have more space available at your next trade fair without having to book a larger stand? A double-decker trade fair stand makes...