Exhibition Stand Trends 2027: Digital Technologies in Exhibition Stand Design Explained
Trade fairs will remain a key component of B2B communication in 2027. At the same time, new technologies are reshaping...
When the first version of what is now called myWWM was created in the mid-2000s, there was no software that could map what we needed: managing trade show material over years and across customers, with storage location, inspection deadline, condition and appointment. So we wrote it ourselves. It is still developed in-house today.
What this means for a project is rarely noticed at the first event. You notice it at the second – when the question arises where last year's material is stored, what condition it came back in, and whether the inspection of the equipment is still valid.
myWWM
Your trade show material, accessible around the clock
myWWM is WWM's customer portal. In it you can see which material belongs to you, where it is stored, what condition it was in when it came back from the last trade show, and when the next inspection is due.
At ExpoCloud, the entire process runs through the portal, from stand configuration to invoice. More and more RocketExpo customers use it to manage their bookings and their stored material.
What comes together in the portal
The portal is divided into ten areas. Which of them are enabled for you depends on the scope of our collaboration.
Ordering and booking
Order items, book events, plus orders, delivery notes, invoices and credit notes in one place instead of in five email threads.
Material and storage
Resource view across your entire inventory, storage spaces in the high-bay warehouse, advance notification of deliveries.
Inspections and certificates
DGUV V3 status of all electrical equipment, order inspections directly, B1 fire protection certificates stored with the respective product.
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Design and Media
Booth Design in the Studio, including graphics, print materials, and video production.
Analytics
Event-Metrics, Reporting and Business Analytics – Measure the impact of your event presence with data-driven insights, not just memories.
Administration and Integration
Manage users, products, and budgets with ease. For larger organizations, myWWM also supports multiple billing entities, internal cost centers, additional language options, Single Sign-On, and an OCI interface for integration with your procurement system.
Your stored materials remain your property while they are held in our warehouse. Inventory management is fully digital, ensuring that stock levels and item conditions can be tracked at any time.
Discuss your project with myWWM
Event-Metrics
Making Trade Show Success Measurable
The success of a trade show booth is usually assessed based on leads, conversations, and overall impressions. However, it often remains unclear which areas attracted the most attention, when visitor traffic peaked, or whether changes to the booth concept actually made a difference.
Event Metrics complements experience with data gathered directly from the exhibition space. Sensors capture how visitors move throughout the booth, which areas generate the most interest, and how different events or booth concepts perform in comparison.
Measurable Insights Without Personal Data
Event Metrics tracks movement patterns within the exhibition space, not individual visitors. The analysis is fully compliant with data protection requirements and operates without collecting personal data. No facial recognition is used, and no visitors are identified.
The result is not based on opinions or assumptions, but on objective information about how a booth was actually used. These insights do not replace the personal evaluation of an event. Instead, they provide a solid foundation that goes beyond memory and subjective impressions.
Learn More About Event Metrics
Compliance & Safety
The Documents People Ask for Only on Setup Day
At every trade show, there comes a moment when someone asks for a document: the inspection label on a power distribution unit, the B1 fire protection certificate for fabric materials, or the structural calculations for a suspended construction. If you only start looking for these documents at that point, you have a problem that could have been solved weeks earlier.
At WWM, these certificates and records are linked directly to the relevant materials. B1 certificates are stored in the portal alongside each product, while DGUV V3 inspections can be commissioned there and their status monitored before any deadlines expire.
What We Are Responsible For and What Is Verified Externally
We take responsibility for fire safety compliance ourselves, and the required certifications for the materials used are fully documented. The structural integrity of multi-storey constructions is reviewed by an independent structural engineer. This is not a matter of convenience, but a standard separation of responsibilities: those who build do not certify their own work.
What We Are Responsible For and What Is Verified Externally
WWM is certified as a data processor under Audit 28 of the Federal Association of IT Experts and Consultants (BISG). The collaboration includes a Data Processing Agreement pursuant to Article 28 GDPR, including the required technical and organizational measures.
Hosting is carried out exclusively in Germany. The data center in which myWWM is operated is certified according to ISO 27001. This certification belongs to the data center operator, not to WWM. We state this explicitly because it is correct and because this is exactly what a supplier audit will ask about.
Your Materials in Storage
The logistics hub in Alsdorf is enclosed, monitored by video surveillance around the clock, and protected by a security service. Access is controlled via key cards, and the intruder alarm system is VdS-certified. The high-bay warehouse is climate-controlled throughout the year because paper and textile materials require stable storage conditions.
Your materials remain your property and are insured while in storage. The insurance coverage amounts to €1,500 per pallet space and is included in the pallet space rental fee.
Quality You Can Verify
Every stand acceptance and every service evaluation is digitally recorded. We provide the results to support your internal quality assurance and compliance reporting.
We explain transparently in the myWWM Workbook how we handle feedback and which regulations apply in the event of deficiencies in our shipping or installation services.
Technology That Counts in the Project
If you exhibit once a year, you will hardly notice our software. If you exhibit twenty times, it is the reason everything works.
