Glossary
Acceptance Inspection
During the acceptance inspection, the booth is checked to confirm it was built as contracted, is safe and complies with the technical guidelines. Any defects found are documented and then rectified.
booth acceptance, construction acceptance
Admission Management
Admission management organizes access, registration and visitor flows to an event or an area. Digital tickets, badges and time slots can reduce waiting times.
access management, attendee management
Aisle Width
Aisle width is the clear distance between booth spaces or built structures. Organizers set minimum widths so that visitor flows and escape routes work safely.
trade show aisle, escape route width
Approval Process
An approval process defines who reviews and formally approves design, budget, graphics, technology and execution. Clear deadlines prevent delays in production and assembly.
approval workflow, trade show project approval
Assembly Supervision
Assembly supervision coordinates team, material, schedule, other trades and safety during setup. It is the central point of contact for deviations and on-site decisions.
site management trade show, supervisor
AUMA
AUMA is the Association of the German Trade Fair Industry. It represents the interests of exhibitors, organizers and service providers and provides, among other things, trade show data, industry information and market research.
Exhibition and Fair Committee of the German Economy
AUMA Exhibitor Contribution
The AUMA exhibitor contribution is an area-based fee paid by exhibitors at German trade shows. It supports the association's work and the provision of information and services for the trade fair industry.
AUMA fee
B1
B1 is the building material class "flame retardant" under DIN 4102-1. At trade shows, organizers often require corresponding certificates for textiles, floor coverings, decorations and other materials.
fire protection class B1, flame retardant
Back Office
The back office is a functional area of the booth that is not open to the public. It serves, for example, as a storage room, cloakroom, kitchen, technical room or retreat for the booth team.
cabin, booth storage room
Back Wall
The back wall is often the largest continuous communication surface of a booth. Construction, graphics, lighting and integrated functions determine its impact.
booth back wall, trade show wall
Backlit Graphic
A backlit graphic is designed for rear illumination. The material distributes light as evenly as possible and is used, among other things, in light frames, lightboxes and backlit wall surfaces.
backlit textile, illuminated graphic
Badge
A badge is a trade show participant's personal pass. Depending on the event, it serves as an access medium, name tag or digital contact carrier.
name tag, trade show badge
Banner
A banner is a printed graphic surface for advertising, orientation or long-distance visibility. At trade shows, it can be used on walls, trusses, facades or freestanding systems.
trade show banner, advertising banner
Blockout Graphic
A blockout graphic lets little or no light through. It is suitable for opaque wall coverings, double-sided designs and applications where the substructure should not be visible.
blockout textile, opaque graphic
Booth Acoustics
Acoustics influence how well conversations are possible at a booth. Materials, ceilings, partitions, open areas and loudspeakers should be planned so that communication works despite hall noise.
trade show acoustics, booth soundproofing
Booth Construction Height
Booth construction height refers to the height of walls, lettering and structures. Permissible values, clearance areas and permits are set out in the technical guidelines.
build height, trade show construction height
Booth Construction Inspection
The booth construction inspection confirms that the booth has been implemented according to the plan and requirements. It can be carried out by the client, the organizer or further inspection bodies.
booth acceptance inspection
Booth Construction Permit
The booth construction permit is the approval of a plan by the organizer or appointed inspectors. Required documents and deadlines depend on the trade show, booth type and construction.
building approval trade show, booth permit
Booth Handover
At booth handover, the client receives the completed booth. Functions, cleanliness, fittings, defects and open points are checked together.
booth handover inspection
Booth Number
The booth number identifies the unique location of a booth in a hall or outdoor area. It is used for communication, logistics, orders and orientation.
hall number and booth number
Booth Party
A booth party is an event at the booth outside or at the end of regular trade show operations. Permits, noise level, catering, safety and end times must be coordinated.
booth evening, trade show party
Booth Space
Booth space is the floor area assigned to an exhibitor by the organizer. Shape, dimensions, location, columns and connection points influence the booth concept.
exhibition area, booked space
Booth System
A booth system consists of standardized, combinable components. It enables repeatable setups, space adjustments and the exchange of graphics or fittings.
trade show booth system, system booth
Briefing
A trade show briefing summarizes goals, target groups, messages, functions, booth space, budget, deadlines and design requirements. It forms the working basis for concept, design and quotation.
trade show briefing, project briefing
Brochure Stand
A brochure stand presents brochures and information material within easy reach. Position, filling quantity and upkeep should be planned so that the stand stays tidy.
flyer stand, literature rack
Build Height
Build height is the maximum permitted or planned height of a booth. It depends on hall regulations, booth location, permits and the desired long-distance visibility concept.
booth construction height, booth height
Cable Management
Cable management plans the routing, protection, labeling and accessibility of power, data and signal cables. It improves safety, maintainability and the appearance of the booth.
cable planning, cable bridge
Call to Action
A call to action prompts visitors to take a specific step, such as arranging a meeting, trying out a product, scanning a QR code or requesting documents. At the booth, it should be visible and easy to understand.
CTA, prompt to act
Ceiling Suspension
A ceiling suspension refers to attaching trusses, lights, banners or other components to the hall ceiling. It must be registered with the organizer and carried out according to their technical requirements.
ceiling suspension, rigging point
Certification
A certification confirms, through an independent body, that defined requirements of a standard are met. For every certification, its significance and scope of validity must be checked specifically.
certifications, audit
Check-in
Check-in records the arrival of visitors, guests or staff. It can be organized via badges, QR codes, apps or lists and supports access, attendee management and evaluation.
visitor registration, event check-in
Circular Design
Circular design shapes products and spaces so that materials can be used for a long time, repaired, separated and reused. In exhibition construction, modular systems, single-material components and interchangeable graphics are important approaches.
circular economy design, closed-loop design
Circular Economy
The circular economy keeps materials and products in use for as long as possible. In exhibition construction, modular systems, repair, reuse, take-back and single-material separation support this goal.
circular economy, material cycle
Cleaning
Trade show cleaning includes basic cleaning before opening, daily booth upkeep and, where necessary, special cleaning. Responsibilities, time windows and disposal should be clarified in advance.
booth cleaning, cleaning a trade show booth
Community Event
A community event brings together people with shared interests, roles or topics. In a trade show context, it can complement personal exchange and build long-term loyalty in a target group.
community gathering
Company Presentation
A company presentation introduces a company, services or topics in a structured way. At trade shows, it should be short, visual and tailored to the specific conversation situation.
corporate presentation trade show
Connected Load
The connected load is the electrical power required at the booth for equipment, lighting, media technology and catering. Realistic planning prevents overloads and unnecessarily high connection costs.
booth power requirements, electrical connection
Construction Schedule
The construction schedule organizes delivery, assembly, technical work, graphics, cleaning and handover in time. It creates clear dependencies and helps avoid bottlenecks before the trade show opens.
assembly plan, booth construction timetable
Construction Sign
A construction sign displays important information during setup or dismantling, such as booth number, contact person, site management or safety requirements. It supports orientation in the hall.
booth construction sign
Contact Point
A contact point is any situation in which visitors come into contact with the brand, staff, product or content. At a trade show, it ranges from the first eye contact to follow-up.
contact point, brand contact
Conversion
Conversion describes a desired action by a visitor, such as a qualified conversation, booking an appointment or agreeing to further contact. A clear definition is a prerequisite for measuring success.
trade show conversion, conversion rate
Corner Booth
A corner booth is open to the hall aisle on two sides. It offers more visibility and accessibility than a row booth and requires a design that takes both aisle sides into account.
corner trade show booth
Corporate Sustainability Reporting Directive
The Corporate Sustainability Reporting Directive, CSRD for short, regulates sustainability reporting for certain companies in the European Union. Which obligations apply depends, among other things, on company size and date of application.
CSRD
Design Approval
Design approval confirms that design, functions, dimensions and key materials have been agreed with the client. It often forms the basis for detailed planning, costing and implementation.
booth approval, design sign-off
Dismantling
Dismantling begins after the event ends and includes taking the booth apart, packing, return transport and handing over the stand space broom-clean. The organizer's time windows and access rules are binding.
dismantle trade show booth, teardown
Dye Sublimation
Dye sublimation is a printing process in which dye is introduced into the textile by heat. It is often used for large-format trade show graphics with good color effect.
sublimation printing, textile printing
Emergency Lighting
Emergency lighting supports orientation and escape in the event of a failure. Requirements arise from the hall, booth structure and technical guidelines.
safety lighting, escape route lighting
Employer Branding
Employer branding positions a company as an employer. At career and university fairs, the employer brand becomes visible through booth design, messages, team presence and conversation experience.
employer brand, trade show recruiting
Engagement Rate
The engagement rate puts defined interactions in relation to a reference figure, such as visitor numbers or reach. For trade shows, it must be clear in advance which actions count as engagement.
interaction rate, trade show engagement
Escape Route
Escape routes allow the booth and hall to be left quickly in an emergency. They must not be blocked and must comply with the requirements regarding width, length, marking and door arrangement.
rescue route, emergency exit
ESG
ESG stands for Environmental, Social and Governance. The term bundles ecological, social and responsibility-related criteria that can also play a role in supplier selection and event planning.
Environmental Social Governance
Event
An event is a planned occasion with a specific purpose, goal and group of participants. Trade shows are a special form of event in which supply, demand, communication and personal encounters come together.
occasion, event organization
Event Lifecycle
The event lifecycle covers concept, planning, promotion, execution, analysis and follow-up. A seamless process prevents media breaks and makes experience usable for future events.
event life cycle
Event Management
Event management refers to the goal-oriented planning, organization, execution and follow-up of events. It combines content, participants, budget, technology, logistics, communication and success monitoring.
events management
Event Marketing
Event marketing uses events as a marketing instrument. The aim can be to generate attention, deepen relationships, make products tangible or win qualified contacts.
experiential marketing, live marketing
Event Technology
Event technology covers lighting, sound, video, stage, power distribution and control for events and booths. Planning and operation may only be carried out with suitable expertise.
event tech, AV technology
Exhibit
An exhibit is a product, model, vehicle, artwork or other object shown at a trade show. Dimensions, weight, connections, operation and safety requirements must be included in the planning early on.
display item, trade show exhibit
Exhibition Grounds
Exhibition grounds comprise the halls, outdoor areas, access roads, service areas and infrastructure of a venue. Technical and logistical conditions differ by location.
exhibition center, trade show center
Exhibition Insurance
Exhibition insurance protects exhibits, booth materials or other trade show goods against defined damages and risks, depending on the contract. Scope of cover, deductible and exclusions must be checked before transport.
trade show insurance
Exhibition Space
The exhibition space is the rented or usable area of a trade show. For the individual exhibitor, together with booth type, hall location and neighboring booths, it determines the spatial possibilities.
exhibition area, trade show space, booth space
Exhibition System
An exhibition system consists of reusable components that are combined into walls, cabins, counters or complete booths. Systems make it easier to adapt to changing spaces and deployments.
exhibition systems, trade show system
Exhibitor Contract
The exhibitor contract governs participation in a trade show. It typically covers booth space, costs, term, services, obligations and the applicability of the technical guidelines.
trade show contract
Exhibitor Manual
The exhibitor manual bundles an event's organizational, technical and scheduling requirements. It often contains order deadlines, contact persons, logistics rules, safety requirements and service offerings.
trade show manual, technical manual
Exhibitor Pass
The exhibitor pass entitles the booth team to enter the trade show and often also to defined setup and dismantling times. Scope and validity are determined by the respective organizer.
exhibitor badge, trade show pass
Exhibitor Portal
The exhibitor portal is the organizer's digital platform for orders, approvals and documents. It is used, for example, to book electricity, water, booth construction inspections, passes or logistics slots.
trade show portal, service portal
Fire Extinguisher
Fire extinguishers may be required depending on booth size, use, technology or the organizer's requirements. Position, suitability, marking and accessibility must meet the safety requirements.
fire protection equipment
First-Party Data
First-party data is collected directly by a company at its own touchpoints. At trade shows, this can include voluntarily provided contact details, conversation topics or confirmed interests.
first party data, own data
Floor Duct
A floor duct routes cables, power or data lines within the booth floor. It helps to avoid trip hazards and to distribute technical connections discreetly.
cable duct, underfloor duct
Floor Plan Allocation
During floor plan allocation, the trade show organizer divides the available hall or outdoor space and assigns booth spaces to exhibitors. Factors considered include industry segments, booth sizes, aisles, escape routes and special areas.
hall allocation, space allocation
Functional Specification
A functional specification describes how a provider intends to implement the requirements from the requirements specification. It makes services, methods, interfaces and acceptance criteria concrete.
implementation concept, service description
Green Event
A green event systematically considers ecological, social and economic impacts. This includes, for example, mobility, energy, materials, waste, catering, procurement and accessibility.
sustainable event
Hall Access
Hall access governs when and how vehicles may enter a trade show hall for loading or unloading. Time slots, deposits, vehicle heights and maximum stay times are often specified.
logistics slot, entry permit
Hall Column
A hall column is a fixed structural element within or near the booth space. It can influence design, sight lines and usable area and must be considered early in the booth plan.
pillar trade show hall
Hall Plan
The hall plan shows booth spaces, aisles, entrances, services and technical areas of a trade show hall. It helps with location assessment, visitor guidance and logistics planning.
trade show hall plan, site plan
Hospitality
Hospitality refers to the welcoming care of visitors, customers and partners. At the booth, it includes reception, conversation atmosphere, catering, service and appointment organization.
trade show hospitality, guest care
Industrial Trade Show
An industrial trade show is aimed at companies and trade visitors from manufacturing or technical industries. Machines, products that need explanation and international business contacts often shape the appearance.
industrial trade fair
Info Counter
An info counter is the highly visible first point of contact at a booth. It supports reception, orientation, lead capture and referral to suitable contacts.
reception counter, trade show counter
Inline Booth
An inline booth is open to the aisle on only one side and is bordered laterally by neighboring booths. A clear front, good long-distance visibility and efficient use of depth are particularly important.
row booth, in-line stand
Inventory
Inventory describes the available quantities and conditions of trade show systems, furniture, graphics and promotional items. A well-maintained inventory is a prerequisite for reliable planning and reuse.
stock management, stock list
Island Booth
An island booth is surrounded by aisles on all four sides. The open position enables high visibility and flexible access but places particular demands on design and functional zones.
island stand, freestanding end booth
Keder (Tension Edge)
A keder is a reinforcement sewn onto the edge of a textile graphic. It is pressed into a profile groove and tensions the design smoothly into an aluminum frame.
silicone keder, textile keder
Lead
A lead is a contact with documented interest in a company, product or offer. The quality of a lead depends on fit with the target group, need, decision-making role and agreed next step.
trade show contact, prospect
Lead Management
Lead management describes the capture, qualification, distribution, follow-up and evaluation of contacts. A binding process prevents valuable trade show conversations from being lost after the event.
trade show lead management
Lead Nurturing
Lead nurturing develops contacts after the trade show with relevant content and coordinated touchpoints. The aim is not as much communication as possible but the right next step.
lead nurturing, contact development
LED Booth
An LED booth uses LED technology as a visible design element, for example video walls, LED panels or illuminated graphic surfaces. Content, brightness, viewing distance and sound must suit the hall situation.
digital trade show wall, LED stand
LED Panel
An LED panel is a modular screen building block that is combined with further panels to form larger image surfaces. Pixel pitch, resolution, brightness and viewing distance determine the image effect.
LED module, LED video wall
Lightbox
A lightbox is an illuminated frame with a stretched textile design. It creates an evenly lit surface and can be used as a wall, freestanding display or part of a trade show system.
illuminated frame, light wall
Live Communication
Live communication creates direct experiences between companies and target groups. It includes trade shows, events, roadshows, showrooms and hybrid formats.
live marketing, personal communication
Logistics Slot
A logistics slot is a reserved time window for delivery or pickup on the exhibition grounds. Slot systems control traffic volume and waiting times during setup and dismantling.
logistics time window, hall access
Marketing Automation
Marketing automation supports recurring marketing processes through rules and software. In a trade show context, it can connect registration, follow-up, lead handover and personalized communication.
marketing automation
Marketing Logistics
Marketing logistics manages storage, ordering, shipping and return of promotional items, equipment and event material. It connects marketing needs with operational delivery capability.
promotional item logistics, marketing supply chain
Marketing Resource Management
Marketing resource management bundles the planning and control of budgets, materials, content, schedules and responsibilities in marketing. For events, it creates transparency about recurring resources.
MRM, marketing resource management
Material Passport
A material passport documents the origin, composition, use and possible reuse of a component. In exhibition construction, it can create transparency for the circular economy and dismantling.
component passport, circularity passport
Media Technology
Media technology covers the image, sound, control and presentation technology for a booth. It should be integrated into the booth architecture, content planning, power requirements and support.
AV technology, event technology
Nomenclature
A nomenclature is a binding naming system for materials, products, files or projects. Consistent terms make search, ordering, inventory maintenance and communication easier.
naming rules, article structure
Octanorm
Octanorm is a widely used aluminum profile system for trade show and interior fit-out. Standardized profiles and connectors enable modular, reusable constructions.
Octanorm booth
Omnichannel Marketing
Omnichannel marketing connects trade show, website, CRM, social media, email and other touchpoints into a consistent experience. Data and messages should match across channels.
cross-channel marketing
Order Fair
An order fair is geared toward concrete orders and assortment decisions. It is often aimed at retailers, buyers or sales partners.
ordering trade show
Organizer Services
Organizer services are bookable services of the trade show company, such as electricity, water, internet, passes, cleaning, rigging or logistics. Deadlines and prices are often event-specific.
trade show services, service order
Panel Discussion
A panel discussion is a moderated conversation among several people in front of an audience. At trade shows, it requires suitable acoustics, visibility, seating arrangement, technology and scheduling.
stage discussion, panel talk
Peninsula Booth
A peninsula booth is open to the aisle on three sides and connected to a neighboring booth or hall wall on only one side. It offers high visibility and several access points.
half-island booth, peninsula stand
Permit Planning
Permit planning prepares drawings, technical details and certificates for review by the organizer or authorities. Special constructions, double-deck booths and rigging often require additional documents.
booth construction permit, approval plan
Pixlip GO
Pixlip GO is a portable, backlit presentation system with lightweight snap-in frames and textile graphics. The system can be set up without tools and used for small booths, back walls or counters.
Pixlip, lightbox system
Point of Sale
The point of sale is the place where a purchase or contract signing takes place. At sales fairs, the booth itself can function as a temporary point of sale.
POS, place of sale
Post-Show Follow-Up
Post-show follow-up covers lead handover, follow-up contact, cost settlement, material return, feedback and success evaluation. It helps decide whether the contacts and insights from the trade show take effect.
trade show follow-up, event follow-up
Project Logistics
Project logistics plans and controls all material and transport movements of a specific trade show project. This includes packaging, time windows, customs, interim storage, empties and return transport.
trade show project logistics
Promotion Booth
A promotion booth is a mobile or temporary space for direct customer engagement, product samples or campaigns. Quick setup, brand impact and clear interaction are the priorities.
activation booth, roadshow booth
QR Code at the Booth
A QR code connects the physical booth space with digital content, forms or downloads. Landing page, benefit, data protection and mobile readability should be tested in advance.
trade show QR code, digital touchpoint
Raised Platform Floor
A raised platform floor elevates the booth space and creates room for cables, connections or height compensation. Edges, ramps, load capacity and accessibility must be planned carefully.
raised floor, elevated trade show floor
Reflected Ceiling Plan
The reflected ceiling plan is a top view that shows lighting, suspensions, ceiling fields and technical elements. It supports planning, approval and assembly.
ceiling plan booth
Registration
Registration captures the required participant or visitor data before or during an event. It can support access, communication, appointment planning and evaluation.
event sign-up, visitor registration
Registration Documents
Registration documents bring together the contractual and organizational details for taking part in a trade show. They often include booth size, booth type, exhibitor data, co-exhibitors and requested services.
trade show registration, exhibitor registration
Rendering
A rendering is a realistic depiction of a planned booth. It shows materials, lighting, graphics and perspectives and serves as a basis for decisions and approval.
3D rendering, booth visualization
Requirements Specification
A requirements specification describes the goals, requirements and framework conditions of a trade show project from the client's perspective. It serves as the basis for tendering, quotation and later delineation of services.
requirements catalog, RFP exhibition construction
Return on Experience
Return on experience describes the value that a positive experience creates for visitors and the brand. The approach supplements financial key figures with perception, interaction and relationship quality.
ROE, experience return
Reuse
Reuse means using components, furniture, technology or graphics in further projects. It reduces new production and is a central lever for sustainable exhibition construction.
reuse, re-use
Rigging
Rigging refers to the planning and installation of loads on load-bearing structures, often on the hall ceiling. Suspensions, trusses, motors and safety components may only be implemented according to specifications.
ceiling suspension, event technology
Setup
Setup covers assembling the booth within the time window set by the organizer. It includes booth construction, graphics, lighting, media, furniture, exhibits and the final function test.
set up trade show booth, booth assembly
Setup Time
Setup time is the time window specified by the organizer for delivery, assembly, technical installation and completion of the booth. Reliable scheduling also takes entry and loading times into account.
assembly time, setup phase
Sight Line
A sight line is a deliberately planned visual connection within a booth or from the hall aisle. It directs attention to brand messages, exhibits or points of contact.
line of sight at the booth
Sponsorship
Sponsorship supports a trade show, event or program item financially or through services and receives agreed visibility or rights in return. Goals and consideration should be described in measurable terms.
event sponsorship, trade show sponsorship
Sustainability Report
A sustainability report documents a company's goals, measures, key figures and impacts. For trade show projects, it can set requirements for materials, service providers, data and evidence.
sustainability report
System Booth
A system booth is based predominantly on standardized, multi-use components. It can be economical and flexible if design and function are intelligently matched to the system.
booth system, inline booth package
System Construction
System construction uses standardized profiles, connectors and surface elements for reusable constructions. Design emerges through combination, graphics, lighting, furniture and individual additions.
system trade show construction, modular construction
Target Group
The target group comprises the people or organizations to be reached with a trade show activity. A precise target group influences trade show selection, message, booth functions and conversation approach.
trade show target group, audience
Teardown
Teardown is the professional dismantling of a booth after the event ends. Components are separated, packed, inventoried and, depending on the concept, stored, returned or disposed of.
dismantling, booth removal
Tension Frame
A tension frame holds a textile graphic via keder or tensioning technology. It enables smooth, large-format designs and uncomplicated graphic changes.
textile frame, graphic frame
Textile Graphic
A textile graphic is a printed fabric for walls, frames, banners or illuminated surfaces. It is lightweight, foldable and relatively quick to change with keder systems.
textile graphics, fabric graphic
Touchpoint
A touchpoint is a point of contact between visitor and brand. At trade shows, architecture, staff, exhibit, content, invitation and follow-up can together form a consistent chain of contact.
contact point, brand contact
Trade Fair
A trade fair is a time-limited market event at which companies present products, services and information. It serves business initiation, exchange, market observation and brand communication.
trade show, exhibition
Trade Show Briefing
A trade show briefing describes the goals, target groups, messages, functions, space, budget and schedule of the appearance. The clearer the briefing, the more reliable the concept and quotation.
booth briefing
Trade Show Lighting
Trade show lighting provides orientation, atmosphere and the targeted staging of products and graphics. Base lighting, accent lighting, color temperature and glare-free illumination must work together.
booth lighting technology
Trade Show Planning
Trade show planning translates goals and framework conditions into budget, concept, schedules, resources, communication and implementation. It starts long before setup and only ends after evaluation and follow-up.
planning a trade show, booth planning
Trade Show Portfolio
A trade show portfolio is the totality of events a company takes part in. Portfolio analysis assesses the strategic relevance, target group fit, costs and results of individual trade shows.
trade show calendar, event portfolio
Trade Show Printing
Trade show printing covers the production of graphics and print media for trade show appearances. Important factors are material, color accuracy, format, fire protection, finishing and mounting system.
printing trade show graphics, large-format printing
Trade Visitor
Trade visitors attend a trade show out of professional or business interest. Organizers can restrict access through registration, industry affiliation or proof of eligibility.
business visitor, professional audience
Trade-Only Show
A trade-only show is aimed predominantly or exclusively at professional visitors. The focus is on business initiation, information, procurement and professional exchange.
B2B trade show, trade fair
Trusses
Trusses are load-bearing lattice structures made of aluminum or steel to which lighting, media, banners or other technology are attached. Planning, loads, suspensions and safeguards must be designed professionally.
truss, rigging truss
Turnkey Booth
A turnkey booth is handed over as a complete, ready-to-use service. The quotation should define precisely which services and ancillary costs are included.
turnkey trade show booth
Virtual Giveaways
Virtual giveaways are digital added values such as downloads, vouchers, tools or exclusive content. They should offer a concrete benefit and be provided in compliance with data protection.
digital giveaways
Virtual Open House Show
A virtual open house show is a digital, company-owned event for products, content and exchange. It is independent of a physical exhibition ground and can be accessible internationally.
digital in-house show
Visitor Profile
A visitor profile describes relevant characteristics and needs of a target group. For trade show planning, it helps to align content, approach, functions and conversation offers at the booth.
trade show persona, target group profile
VUCA
VUCA stands for Volatility, Uncertainty, Complexity and Ambiguity. The term describes an environment in which flexible planning, fast decisions and resilient processes become important.
VUCA world
Warehouse Management
Warehouse management organizes the receipt, labeling, storage, inventory management, picking and return of trade show and marketing material. The goals are availability, transparency and a controlled material cycle.
warehouse administration, trade show inventory
Wi-Fi at the Booth
Wi-Fi at the booth is important for presentations, apps, lead tools and visitor offerings. Bandwidth, security, number of devices and susceptibility to interference should be clarified with the organizer in advance.
trade show Wi-Fi, internet at the booth
Zoning
Zoning divides a booth into functional areas, such as reception, product, conversation, stage, catering and back office. Good zoning supports visitor guidance and workflows.
booth zones, booth space layout