Zarana Patel: Friday, 19. December 2025
The trade fair industry is at a turning point. Digitalization, sustainability, and hybrid concepts are fundamentally changing visitor expectations. Traditional trade fair stands are no longer enough; what's in demand are experiences that connect,...
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Zarana Patel: Monday, 15. December 2025
Your trade fair appearance determines your success at technology trade fairs, and a standard booth is no longer sufficient. Technology trade fairs...
Zarana Patel: Friday, 31. October 2025
If you want your company to be present at trade fairs, you are faced with an important decision: How do you design your appearance so that it...
Zarana Patel: Friday, 12. September 2025
AI at trade shows: Innovative concepts for modern trade show appearances The trade show world is facing an exciting change: Artificial intelligence...
Zarana Patel: Friday, 29. August 2025
Sustainability is now a key factor in the success of companies, especially in trade fair and event construction. Visitors expect not only innovative...
Zarana Patel: Friday, 13. June 2025
Imagine you are entering an exhibition hall. To the left and right: roll-ups, posters, monitors - everything as usual. But then your gaze falls on a...
Zarana Patel: Wednesday, 26. March 2025
The choice between an outdoor or indoor trade fair not only has an impact on your costs and logistical effort, but also significantly influences the...
Zarana Patel: Friday, 7. February 2025
What makes a trade fair unforgettable? Trade fairs are far more than just platforms where products are exhibited and services advertised. They are...
Zarana Patel: Friday, 31. January 2025
The magic behind the trade fair Trade fairs offer fascinating insights into innovative technologies, products and brand worlds. Visitors marvel at...
