Public trade fair vs. trade fair: Designing the right exhibition stand
Trade fairs are more than just a date in the calendar; they are your stage, your opportunity to become visible, make new contacts, and bring your...
Interaction & Engagement
Artificial intelligence at trade shows: Opportunities for your company
Zarana Patel: Friday, 12. September 2025
AI at trade shows: Innovative concepts for modern trade show appearances The trade show world is facing an exciting change: Artificial intelligence...
Successful at trade fairs with video marketing
René Meures: Friday, 22. August 2025
Imagine a visitor entering the exhibition hall. Surrounded by a sea of stands, displays, and brochures, and then: movement. A large-format video,...
Target groups in comparison: How to make your trade fair stand a success!
René Meures: Friday, 15. August 2025
Trade shows remain one of the most effective marketing tools when it comes to bringing products, services, and brands to life. Here, you can meet...
Workshops at trade fairs – Key information for implementation
Rebecca Zimmermann: Friday, 8. August 2025
Are you still looking for a special attraction for your trade fair stand? Then you should consider workshops! Get in closer contact with interested...
Influencer marketing at the trade fair stand
René Meures: Friday, 1. August 2025
More reach, more trust, more success Influencer marketing has established itself as an integral part of modern marketing strategies in recent years....
Product tests at the trade fair
Rebecca Zimmermann: Friday, 11. July 2025
How to use live experiences for your trade fair success Live experiences and interactive presentations are key elements for a successful trade fair...
Your guide to more leads at trade fairs - in 4 steps
Maxima Matara: Friday, 4. July 2025
Participating in trade fairs is an investment in visibility, image and new customer contacts. But in reality, many companies experience exactly the...
The art of interaction: Why hands-on activities remain unforgettable
Maxima Matara: Wednesday, 26. March 2025
Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...
Exhibition Stand as Content Hub
Maxima Matara: Friday, 14. March 2025
Successful Content Marketing at Exhibitions Trade fairs offer a unique opportunity to present companies, products and services to a specialist...