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Event Marketing Blog

Interaction & Engagement

LED panel at the exhibition stand

Successful at trade fairs with video marketing

Imagine a visitor entering the exhibition hall. Surrounded by a sea of stands, displays, and brochures, and then: movement. A large-format video,...

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Dartboard symbolizing a precision landing on an exhibition stand

Target groups in comparison: How to make your trade fair stand a success!

Trade shows remain one of the most effective marketing tools when it comes to bringing products, services, and brands to life. Here, you can meet...

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Workshop at a trade fair booth for customer interaction

Workshops at trade fairs – Key information for implementation

Are you still looking for a special attraction for your trade fair stand? Then you should consider workshops! Get in closer contact with interested...

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Influencer marketing at the trade fair stand

More reach, more trust, more success Influencer marketing has established itself as an integral part of modern marketing strategies in recent years....

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Product testing on a trade fair stand

Product tests at the trade fair

How to use live experiences for your trade fair success Live experiences and interactive presentations are key elements for a successful trade fair...

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Magnet that collects leads for a trade fair appearance

Your guide to more leads at trade fairs - in 4 steps

Participating in trade fairs is an investment in visibility, image and new customer contacts. But in reality, many companies experience exactly the...

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A men's exhibition uses a white VR headset

The art of interaction: Why hands-on activities remain unforgettable

Trade fair presentations have changed fundamentally in recent years. In the past, pure product presentations dominated, with exhibitors standing...

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Text 'Trade fair stand as content hub: successful content marketing at trade fairs' and excerpt of a trade fair stand presenting tableware.

Exhibition Stand as Content Hub

Successful Content Marketing at Exhibitions Trade fairs offer a unique opportunity to present companies, products and services to a specialist...

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Rest zones at trade fairs - IBIS exhibition stand with meeting area, bicycle, and decorative hot air balloon.

Quiet zones with added value

Meeting areas as a success factor at trade fairs Trade fairs are dynamic events where innovations are presented and networks are established. In the...

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Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...

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