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Event Marketing Blog

Interaction & Engagement

Wine tasting at a trade show

Convincing with Taste: Trade Show Success in the Food Industry

Food trade shows are among the industry’s most important platforms: nowhere else do manufacturers, retailers, restaurateurs, producers, and brand...

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Robotics at the trade fair booth: Efficient & Interactive

In today's digitalized trade fair world, companies face the challenge of not only informing their visitors, but also inspiring them. Traditional...

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15 seasonal giveaways for trade fair visitors

Ideas from spring to winter Promotional materials play a key role in the marketing strategy of the trade fair industry. They serve to arouse the...

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Public trade fair vs. trade fair: Designing the right exhibition stand

Trade fairs are more than just a date in the calendar; they are your stage, your opportunity to become visible, make new contacts, and bring your...

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AI at a trade fair booth as an opportunity for your company.

Artificial intelligence at trade shows: Opportunities for your company

AI at trade shows: Innovative concepts for modern trade show appearances The trade show world is facing an exciting change: Artificial intelligence...

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LED panel at the exhibition stand

Successful at trade fairs with video marketing

Imagine a visitor entering the exhibition hall. Surrounded by a sea of stands, displays, and brochures, and then: movement. A large-format video,...

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Dartboard symbolizing a precision landing on an exhibition stand

Target groups in comparison: How to make your trade fair stand a success!

Trade shows remain one of the most effective marketing tools when it comes to bringing products, services, and brands to life. Here, you can meet...

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Workshop at a trade fair booth for customer interaction

Workshops at trade fairs – Key information for implementation

Are you still looking for a special attraction for your trade fair stand? Then you should consider workshops! Get in closer contact with interested...

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Influencer marketing at the trade fair stand

More reach, more trust, more success Influencer marketing has established itself as an integral part of modern marketing strategies in recent years....

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Product testing on a trade fair stand

Product tests at the trade fair

How to use live experiences for your trade fair success Live experiences and interactive presentations are key elements for a successful trade fair...

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