Rebecca Zimmermann: Friday, 25. September 2026
Trade shows remain an important part of many companies' marketing and sales strategies. At the same time, there is growing pressure to make events more resource-efficient and to support sustainability goals in a measurable way. Exhibition stand...
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Rebecca Zimmermann: Friday, 18. September 2026
An impressive trade show presence doesn't begin with the build-up on the exhibition grounds. What visitors later perceive as a coherent overall...
Rebecca Zimmermann: Wednesday, 2. September 2026
How to Achieve Your Exhibition Goals with RocketExpo or ExpoCloud When planning an exhibition presence, companies are often faced with a fundamental...
Rebecca Zimmermann: Friday, 31. July 2026
Trade shows remain an important component of B2B marketing for many companies. At the same time, pressure is increasing on marketing and event...
Rebecca Zimmermann: Friday, 24. July 2026
How do you attract more visitors to your trade show booth? This question concerns almost every company exhibiting at a trade show. After all, without...
Rebecca Zimmermann: Friday, 17. July 2026
Trade shows are becoming increasingly challenging for exhibitors. Visitors have limited time, numerous booths compete for attention, and traditional...
Rebecca Zimmermann: Thursday, 16. April 2026
Sponsorship, Disclosure Obligations, and Ethics Trade fairs are a central component of many companies’ marketing and sales strategies. They are where...
Rebecca Zimmermann: Friday, 20. February 2026
Ideas from spring to winter Promotional materials play a key role in the marketing strategy of the trade fair industry. They serve to arouse the...
Rebecca Zimmermann: Friday, 23. January 2026
Trade fair appearances today face completely different challenges than they did just a few years ago. Companies expect maximum flexibility, short...
Rebecca Zimmermann: Friday, 21. November 2025
You save on the stand and pay for it later Trade fair appearances play a central role in brand awareness, market positioning, and customer...
