Carina Gottschalk: Friday, 21. June 2024
Presenting a product at a trade fair is often a challenge, especially if the product is difficult to transport. In such cases, companies often rely...
René Meures: Friday, 17. May 2024
In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...
Maxima Matara: Friday, 12. April 2024
The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...
Annalena Struever: Wednesday, 4. January 2023
We all know them: terminals in shopping centres, restaurants or at the airport for placing orders or making bookings. For the display of targeted,...
Dr. Christian Coppeneur-Guelz: Monday, 24. October 2022
The right giveaway at trade fairs can help companies to attract the attention of interested parties, increase brand awareness or enhance the company...
Alexander Plum: Wednesday, 29. June 2022
Every trade fair exhibitor wants to attract as many visitors as possible to their stand. Make contact and communicate with them. To present their...
Maike Jensch: Friday, 15. April 2022
We live in a world in which social media has become indispensable. Social platforms are part of our everyday lives. Even if many demonize it, social...
Dr. Christian Coppeneur-Guelz: Thursday, 17. February 2022
Update: 04.11.2022 Trade fairs are a very important marketing tool for companies, especially in the B2B sector. They are suitable for maintaining...
Laura Wirtz: Friday, 3. January 2020
In my last blog post, I explained how to turn your exhibition stand into a visitor magnet. You now know how to attract trade fair visitors to your...
