The psychology of the visitor
What makes a trade fair unforgettable? Trade fairs are far more than just platforms where products are exhibited and services advertised. They are...
What makes a trade fair unforgettable? Trade fairs are far more than just platforms where products are exhibited and services advertised. They are...
Meeting areas as a success factor at trade fairs Trade fairs are dynamic events where innovations are presented and networks are established. In the...
In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...
Trade fairs are an excellent platform for presenting your company and your products in the right light. However, every trade fair participation also...
The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...
In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....
A customized exhibition stand is the key to standing out at trade fairs and events. A well-planned stand makes it possible to present products and...
Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...
Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...
Participating in a trade fair offers a unique opportunity to present your company, products or services to a wide audience. A successful trade fair...