Archana Rajaratnam: Friday, 26. April 2024
The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...
René Meures: Wednesday, 21. February 2024
Trade fairs are not just events at which companies present their products and services. They are also a space where psychology plays a decisive role....
Maxima Matara: Tuesday, 9. January 2024
Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...
Alexander Plum: Wednesday, 31. May 2023
This is how the perfect trade fair stand should be. Large, a gigantic counter, a catering area, lots of LED video walls, bright colours. The main...
Alexander Plum: Wednesday, 8. February 2023
A blooming landscape in the middle of your neighbor's stand. How can that be? Either the exhibition stand floor has been elaborately laminated or the...
Annalena Struever: Wednesday, 16. November 2022
2022 is slowly coming to an end. Are you already planning your trade fair appearances for the coming year? Do you know what went well or not so well...
Annalena Struever: Thursday, 6. October 2022
It doesn't always have to be a huge exhibition stand with a stand area of 750m² or more. Even with a small trade fair budget and a manageable stand...
Alexander Plum: Friday, 22. July 2022
A lot has changed during and after the pandemic. Not just in my private life. There have also been some changes in our professional lives. Including...
Alexander Plum: Wednesday, 20. July 2022
You're probably not just an exhibitor, but also a trade fair visitor somewhere, right? To see what the competition is doing or what's new on the...
Alexander Plum: Friday, 15. July 2022
The wait is over. The big day has finally arrived and the trade fair, where you are also represented with your fantastic exhibition stand, is finally...
