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Event Marketing Blog

Innovation & Technology

Successful at the trade fair in Cologne: Tips for your trade fair booth

The Cologne Exhibition Center is one of the largest and most diverse exhibition venues in Europe. For many companies, it is the ideal place to...

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Efficient trade fair construction thanks to parameterized 3D libraries

Efficient trade fair construction thanks to parameterized 3D libraries

Why time pressure and repetitive tasks dominate everyday planning Everyday planning in trade fair construction is characterized by high time...

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How to secure your ROI after the trade fair

The exhibition stand has been dismantled, the last conversations have been held, and the hall is emptying. For many companies, this marks the end of...

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How the right materials can add emotional appeal to your exhibition stand

When you stand at a trade fair booth, the first thing that catches your eye is often the visual appearance: the colors, the shapes, the lighting. But...

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Trade fair trends 2026

The trade fair industry is at a turning point. Digitalization, sustainability, and hybrid concepts are fundamentally changing visitor expectations....

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Exhibition stand for a manufacturing company

Practical strategies for technology trade fairs

Your trade fair appearance determines your success at technology trade fairs, and a standard booth is no longer sufficient. Technology trade fairs...

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Trade fair stand tips for human and veterinary medicine

Imagine: you enter the exhibition hall, surrounded by hundreds of stands and thousands of trade visitors. How do you make sure that your company...

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BeMatrix LightLine on an impressive, illuminated exhibition stand

beMatrix LightLine: Illuminating highlights for your exhibition stand

New at RocketExpo & ExpoCloud A successful trade fair stand is much more than just a functional structure; it is a stage, brand ambassador, and world...

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AI at a trade fair booth as an opportunity for your company.

Artificial intelligence at trade shows: Opportunities for your company

AI at trade shows: Innovative concepts for modern trade show appearances The trade show world is facing an exciting change: Artificial intelligence...

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LED poster for trade fairs and events that presents innovative ideas and concrete design options.

LED-Poster Plus: The new highlight for trade fairs and events

Imagine you are entering an exhibition hall. To the left and right: roll-ups, posters, monitors - everything as usual. But then your gaze falls on a...

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