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Event Marketing Blog

Trade Fair Trends 2025 - Woman in front of the sunset

Trade fair trends 2025: Emotional, digital and sustainable

In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences. Visitors' expectations have risen significantly: they are not just looking for information, but for...

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Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...

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Text '10 Tips for Successfully Planning Custom Exhibition Stands' along with a snippet of an MSD exhibition stand

10 tips for successfully planning individual exhibition stands

A customized exhibition stand is the key to standing out at trade fairs and events. A well-planned stand makes it possible to present products and...

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SIMPLE data protection-compliant data collection at the trade fair

SIMPLE data protection-compliant data collection at the trade fair

How companies can act in compliance with data protection regulations at trade fairs and use the data collected effectively. In today's business...

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Cover picture-Successful-communication-in-trade-fair-construction:-together-step-bys-tep-to-the-perfect-trade-fair

Successful communication in trade fair construction

Together step by step to the perfect trade fair stand Stand construction requires creativity and precision. But just as important as the...

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Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...

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Sustainable exhibition stands: modular video wall as a flexible solution

Sustainable exhibition stands: modular video wall as a solution

Sustainability is no longer just a trend, but a crucial component in the trade fair and event business. More and more companies are turning to smart,...

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Virtual events in the coming years

Virtual events in the coming years

Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...

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Digitalization in trade fair construction: the silent revolution for exhibitors

Digitalization in trade fair construction: the silent revolution for exhibitors

The air at a trade fair is full of excitement: people streaming through the halls, loud conversations, gleaming stands, products in the spotlight -...

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The text 'Modular Trade Fair Construction' and a section of a 1.5 trade fair booth

Modular exhibition stand construction

Flexibility for every occasion The trade fair industry has changed dramatically in recent years, and not without reason. Companies are faced with the...

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