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Event Marketing Blog

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Maximising visibility through strategic placement and branding

In today's digital era, a company's visibility is crucial to its success. Especially at trade fairs, events and in physical business premises, strategic placement and well thought-out branding are essential not only to attract attention, but also to...

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Virtual product presentation at the trade fair stand: Successfully inspire trade fair visitors

Inspire with virtual product presentation at the trade fair stand

Presenting a product at a trade fair is often a challenge, especially if the product is difficult to transport. In such cases, companies often rely...

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Marketing strategies for trade fairs: How to reach your target group effectively

Marketing strategies for trade fairs: How to reach your target group

A successful trade fair appearance is more than just an attractively designed stand. A well-thought-out marketing concept is crucial for putting your...

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Cover picture-Personal branding at trade fairs: How your employees can represent your company

Personal branding at trade fairs

Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often...

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Impressive design: tips & tricks to stand out from the crowd

First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...

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Customer enthusiasm: the secrets around the trade fair

In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...

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The right choice between real and artificial plants

Plants on exhibition stands - real or artificial plants? An exhibition stand is not just about presenting products and services. Rather, the creation...

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Adaptable exhibition stand construction

Adaptable exhibition stand construction as a success factor

The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...

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The important role of the customer journey in event management

The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...

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Technology in the exhibition stand: interactivity & digital integrations

Technology on exhibition stands: interactivity & digital integrations

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...

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