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Event Marketing Blog

Cover picture-Personal branding at trade fairs: How your employees can represent your company

Personal branding at trade fairs

Trade fairs offer an excellent opportunity for companies to present their products and services to a wide audience. One aspect that is often underestimated is the role of employees as brand ambassadors. They are the face of your company and their...

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cover-picture-the-significance-of-an-impressive-design-tips-tricks-to-stand-out-from-the-masses

Impressive design: tips & tricks to stand out from the crowd

First impressions count: Why a well-designed exhibition stand is important An exhibition stand is often the first point of contact that potential...

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Cover-customer-enthusiasm-and-engagement-the-secrets-before,-during-and-after-the-fair

Customer enthusiasm: the secrets around the trade fair

In the midst of digital platforms, the trade fair remains an invaluable tool for marketing and corporate communication. But at a time when online...

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cover-green-diversity-at-the-fair-stand-the-right-choice-between-real-and-artificial-plants

The right choice between real and artificial plants

Plants on exhibition stands - real or artificial plants? An exhibition stand is not just about presenting products and services. Rather, the creation...

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Adaptable exhibition stand construction

Adaptable exhibition stand construction as a success factor

The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...

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cover-picture-the-important-role-of-customer-journey-in-event-planning-&-event-management

The important role of the customer journey in event management

The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...

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Technology in the exhibition stand: interactivity & digital integrations

Technology on exhibition stands: interactivity & digital integrations

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...

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Effective exhibition stand construction: strategies to maximise ROI

Strategies to maximise ROI

Effective exhibition stand construction Participating in trade fairs and events is an essential way for companies to present their brand, reach...

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cover picture-Environmentally conscious trade fair management: Sustainability as a success factor

Environmentally conscious trade fair management

In a world where sustainability is becoming increasingly important, companies are faced with the challenge of integrating these principles into all...

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cover pictur-Colours in trade fair construction: psychology for visitor experiences

Colours in trade fair construction

Psychology for visitor experiences Trade fairs are not just events at which companies present their products and services. They are also a space...

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