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Event Marketing Blog

Budget planning in exhibition stand construction: How to make the most of financial leeway for the coming year

Budget planning in exhibition stand construction: How to make the most of financial leeway for the coming year

Participation in trade fairs is an indispensable part of the marketing strategy of many companies. However, careful budget planning is essential to ensure that your trade fair presence achieves the desired success. This not only ensures transparency...

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Trade fair breaks: The opportunity for strategic planning and long-term success in trade fair construction

Trade fair breaks

The opportunity for strategic planning and long-term success in trade fair construction Between the peak phases of the trade fair world lies a time...

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Technology updates in exhibition stand construction: what we can expect in 2025

Technology updates in exhibition stand construction: what we can expect in 2025

The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...

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text 'The power of real-time data and well-thought-out strategies for efficient post-event follow-up' and a section with notes on a wall.

The power of real-time data and sophisticated strategies

The efficient trade fair follow-up The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you...

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Trade Fair Trends 2025 - Woman in front of the sunset

Trade fair trends 2025: Emotional, digital and sustainable

In recent years, trade fairs have evolved from mere platforms for product presentations to important touchpoints for brand-building experiences....

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Titelbild-Nachhaltige Innovationen im Messebau Materialien und Technologien der Zukunft

Sustainable innovations in exhibition stand construction

Sustainable solutions are becoming increasingly important in modern trade fair construction. Companies, exhibitors and organizers are increasingly...

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Text '10 Tips for Successfully Planning Custom Exhibition Stands' along with a snippet of an MSD exhibition stand

10 tips for successfully planning individual exhibition stands

A customized exhibition stand is the key to standing out at trade fairs and events. A well-planned stand makes it possible to present products and...

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SIMPLE data protection-compliant data collection at the trade fair

SIMPLE data protection-compliant data collection at the trade fair

How companies can act in compliance with data protection regulations at trade fairs and use the data collected effectively. In today's business...

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Cover picture-Successful-communication-in-trade-fair-construction:-together-step-bys-tep-to-the-perfect-trade-fair

Successful communication in trade fair construction

Together step by step to the perfect trade fair stand Stand construction requires creativity and precision. But just as important as the...

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Cover-image-Virtual-reality-vs.-augmented-reality:-Which-is-better-for-your-trade-fair-stand

Virtual reality vs. augmented reality: which is better suited to your trade fair stand?

If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...

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