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Event Marketing Blog

Illustration of a brain with an analytical and creative side, accompanied by the text: 'The psychology of the visitor: What makes a trade fair unforgettable?

The psychology of the visitor

What makes a trade fair unforgettable? Trade fairs are far more than just platforms where products are exhibited and services advertised. They are the stage for a journey that appeals to both the cognitions and emotions of visitors. In a world where...

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The invisible work: a look behind the scenes at a trade fair

The invisible work: a look behind the scenes at a trade fair

The magic behind the trade fair Trade fairs offer fascinating insights into innovative technologies, products and brand worlds. Visitors marvel at...

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Rest zones at trade fairs - IBIS exhibition stand with meeting area, bicycle, and decorative hot air balloon.

Quiet zones with added value

Meeting areas as a success factor at trade fairs Trade fairs are dynamic events where innovations are presented and networks are established. In the...

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From LED exhibition walls to modular video walls

From LED exhibition walls to modular video walls

In 2018, we published the blog post “Innovative exhibition systems - state of the art”, in which we assumed that classic LED exhibition walls would...

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Content recycling in trade fair construction

Content recycling in trade fair construction

Trade fairs are an excellent platform for presenting your company and your products in the right light. However, every trade fair participation also...

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Virtual warehouse management for trade fair stands

Virtual warehouse management for trade fair stands

Efficient inventory management with digital tools Managing a warehouse is a complex task, especially with the large number of interlinked workflows....

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Budget planning in exhibition stand construction: How to make the most of financial leeway for the coming year

Budget planning in exhibition stand construction: How to make the most of financial leeway for the coming year

Participation in trade fairs is an indispensable part of the marketing strategy of many companies. However, careful budget planning is essential to...

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Trade fair breaks: The opportunity for strategic planning and long-term success in trade fair construction

Trade fair breaks

The opportunity for strategic planning and long-term success in trade fair construction Between the peak phases of the trade fair world lies a time...

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Technology updates in exhibition stand construction: what we can expect in 2025

Technology updates in exhibition stand construction: what we can expect in 2025

The exhibition stand construction world is constantly evolving and integrating pioneering technologies to set new standards. In 2025, exciting...

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text 'The power of real-time data and well-thought-out strategies for efficient post-event follow-up' and a section with notes on a wall.

The power of real-time data and sophisticated strategies

The efficient trade fair follow-up The follow-up of a trade fair appearance is crucial to ensure the long-term success of the event. But what if you...

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