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Event Marketing Blog

A man in glasses and a shirt points to a large screen for analyzing the trade fair stand.

Rethinking trade fair analysis with Event-Metrics Pro

What if you knew exactly what was happening at your trade fair stand? Imagine this: Your team has invested weeks and months in conception, design and communication, the stand is set up perfectly, the communication is targeted and well thought out....

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 A large two-storey stand with a mural and a large glass exhibit.

How to make the double-decker stand work

More exhibition space? The exhibition hall is booked, the concept is ready - but there's not enough space in front or behind? Your ideas are growing,...

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Open concepts: More visibility, more success

How are walls changing in modern trade fair construction? Exhibition stands are becoming more open, more flexible and more sustainable - but that...

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Flexible and customized solutions for finding the perfect stand to meet your needs

Flexible or customised: find the perfect stand solution

A successful trade fair presentation starts with the right strategy. One of the key questions is how your exhibition stand should be designed:...

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Overview of the Top Trade Shows for Companies with a Focus on Sustainable Exhibition Stands

Zero waste at exhibitions - is that even possible?

Exhibitions are among the most elaborate forms of live communication. They bring companies, customers, partners and the media together with the aim...

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Car on the stand with moving lights and a dynamic graphic in the background

Dynamic exhibition stands: How movement attracts attention

In today's trade fair world, it's not just about presenting products or services - it's about standing out. At trade fairs, visitors are surrounded...

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Exhibition stand lamps that illuminate

Illuminate your trade fair stand

How to set the scene for your design An exhibition stand thrives on a holistic design that is not only convincing in terms of architecture, color and...

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Several arrows; one arrow stands out and symbolizes the success of an exhibition stand

Perfect trade fair presentation: how to increase impact and success

Have you ever wondered why some trade fair appearances are outstanding while others hardly attract any attention? Trade fairs are an important...

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a yellow and white exhibition stand with plants and appropriate lighting

Outdoor or indoor: Which trade fair format is best for your objectives?

The choice between an outdoor or indoor trade fair not only has an impact on your costs and logistical effort, but also significantly influences the...

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Barrier-free exhibition stands Wheelchair at a trade fair

Barrier-free exhibition stands: success factor for inclusive brand presentations

The barrier-free design of trade fair stands is becoming increasingly important. Companies that exhibit at trade fairs should ensure that their...

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