Guest author: Dr. Ralf Schadowski: Friday, 8. November 2024
How companies can act in compliance with data protection regulations at trade fairs and use the data collected effectively. In today's business world, trade fairs and exhibitions play a central role in the marketing mix of companies. They provide an...
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Bernd Freiter: Friday, 1. November 2024
Stand construction requires creativity and precision. But just as important as the craftsmanship or the design is the communication between the stand...
Maxima Matara: Friday, 25. October 2024
If you are planning your exhibition stand, you have probably already realised that it is important to offer visitors a unique experience The days of...
Bernd Freiter: Friday, 18. October 2024
Sustainability is no longer just a trend, but a crucial component in the trade fair and event business. More and more companies are turning to smart,...
Rebecca Zimmermann: Friday, 11. October 2024
Virtual events have established themselves as a common form of event. They connect people all over the world and expand a company's opportunities to...
Bernd Freiter: Friday, 20. September 2024
The air at a trade fair is full of excitement: people streaming through the halls, loud conversations, gleaming stands, products in the spotlight -...
Archana Rajaratnam: Friday, 13. September 2024
Flexibility for every occasion The trade fair industry has changed dramatically in recent years, and not without reason. Companies are faced with the...
Maxima Matara: Friday, 6. September 2024
Storytelling is more than just a buzzword in marketing - it's a powerful strategy that enables brands to communicate with their target audience in an...
Maxima Matara: Wednesday, 28. August 2024
The future of hybrid events In recent years, hybrid events have evolved from a short-term solution to a central component of the event landscape. As...
Maaike Rotthier: Friday, 23. August 2024
Participating in a trade fair offers a unique opportunity to present your company, products or services to a wide audience. A successful trade fair...
