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Event Marketing Blog

Messestand inszenieren und digital planen

When you visit a trade fair, what really sticks in your mind about the exhibitors' stands? Is it the chairs, tables, or display cases? Probably not. What sticks in your mind are emotions, stories, and the feeling that a company conveys. This is...

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Successfully planning a trade fair appearance

Be brave at trade shows: How to plan a successful appearance

Trade fair appearances are one of the most effective ways to reach your target audience directly. Whether you want to showcase new products, recruit...

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BeMatrix LightLine on an impressive, illuminated exhibition stand

beMatrix LightLine: Illuminating highlights for your exhibition stand

New at RocketExpo & ExpoCloud A successful trade fair stand is much more than just a functional structure; it is a stage, brand ambassador, and world...

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Fall trade shows as the highlight of the year: How to make a strong impression

Autumn – it not only brings colorful leaves and cooler evenings, but also what is probably the most important trade fair window of the year for many...

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AI at a trade fair booth as an opportunity for your company.

Artificial intelligence at trade shows: Opportunities for your company

AI at trade shows: Innovative concepts for modern trade show appearances The trade show world is facing an exciting change: Artificial intelligence...

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Job advertisement booth with a focus on lead generation

From trade fair day to brand experience

The last visitor has left the booth, the team has handed out the last giveaways, and the lights are slowly going out. The trade show is over. And...

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Sustainability symbol at a trade fair stand made from reusable and recycled materials

Recyclable and reusable in comparison

Sustainability is now a key factor in the success of companies, especially in trade fair and event construction. Visitors expect not only innovative...

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LED panel at the exhibition stand

Successful at trade fairs with video marketing

Imagine a visitor entering the exhibition hall. Surrounded by a sea of stands, displays, and brochures, and then: movement. A large-format video,...

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Dartboard symbolizing a precision landing on an exhibition stand

Target groups in comparison: How to make your trade fair stand a success!

Trade shows remain one of the most effective marketing tools when it comes to bringing products, services, and brands to life. Here, you can meet...

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Workshop at a trade fair booth for customer interaction

Workshops at trade fairs – Key information for implementation

Are you still looking for a special attraction for your trade fair stand? Then you should consider workshops! Get in closer contact with interested...

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