Rebecca Zimmermann: Thursday, 16. April 2026
Sponsorship, Disclosure Obligations, and Ethics Trade fairs are a central component of many companies’ marketing and sales strategies. They are where new contacts are made, products are presented, and partnerships are established. At the same time,...
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Annalena Breuer: Friday, 3. April 2026
The initial concept phase for a new trade show booth is often the most exciting part of the entire project. Ideas take shape, visions come to life,...
Maxima Matara: Monday, 30. March 2026
Food trade shows are among the industry’s most important platforms: nowhere else do manufacturers, retailers, restaurateurs, producers, and brand...
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In today's digitalized trade fair world, companies face the challenge of not only informing their visitors, but also inspiring them. Traditional...
Sascha Corban: Friday, 20. March 2026
From Concept to Success: Why Preparation Is Key When you think about your next trade show booth, an image likely pops into your head right away:...
Thomas Schuetz: Friday, 13. March 2026
How would you like to have more space available at your next trade fair without having to book a larger stand? A double-decker trade fair stand makes...
Hasan Meydan: Friday, 13. March 2026
A trade show booth is a significant investment: booth rental, design, graphics, setup, technology, and, last but not least, staffing all cost time,...
Maxima Matara: Tuesday, 3. March 2026
Clever use of trade fair budgets A clear budget is important, but what matters most is what it achieves: reaching people and bringing brands to life....
Rebecca Zimmermann: Friday, 20. February 2026
Ideas from spring to winter Promotional materials play a key role in the marketing strategy of the trade fair industry. They serve to arouse the...
Zarana Patel: Friday, 13. February 2026
Trade shows are places where people, brands, and ideas come together. But with so many exhibitors, many companies ask themselves the same question:...
