Sascha Corban: Friday, 20. March 2026
From Concept to Success: Why Preparation Is Key When you think about your next trade show booth, an image likely pops into your head right away: modern architecture, large graphics, perhaps an impressive exhibit piece at the center. This is exactly...
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Thomas Schuetz: Friday, 13. March 2026
How would you like to have more space available at your next trade fair without having to book a larger stand? A double-decker trade fair stand makes...
Hasan Meydan: Friday, 13. March 2026
A trade show booth is a significant investment: booth rental, design, graphics, setup, technology, and, last but not least, staffing all cost time,...
Maxima Matara: Tuesday, 3. March 2026
Clever use of trade fair budgets A clear budget is important, but what matters most is what it achieves: reaching people and bringing brands to life....
Rebecca Zimmermann: Friday, 20. February 2026
Ideas from spring to winter Promotional materials play a key role in the marketing strategy of the trade fair industry. They serve to arouse the...
Zarana Patel: Friday, 13. February 2026
Trade shows are places where people, brands, and ideas come together. But with so many exhibitors, many companies ask themselves the same question:...
Mike Linzenich: Friday, 6. February 2026
The Cologne Exhibition Center is one of the largest and most diverse exhibition venues in Europe. For many companies, it is the ideal place to...
Hasan Meydan: Friday, 30. January 2026
Why time pressure and repetitive tasks dominate everyday planning Everyday planning in trade fair construction is characterized by high time...
Rebecca Zimmermann: Friday, 23. January 2026
Trade fair appearances today face completely different challenges than they did just a few years ago. Companies expect maximum flexibility, short...
Maxima Matara: Friday, 16. January 2026
When it comes to exhibition stand planning, many people first think of design, architecture, and visual impact. Colors, shapes, graphics. In...
