Rebecca Zimmermann: Friday, 21. November 2025
You save on the stand and pay for it later Trade fair appearances play a central role in brand awareness, market positioning, and customer...
René Meures: Friday, 27. December 2024
Participation in trade fairs is an indispensable part of the marketing strategy of many companies. However, careful budget planning is essential to...
Archana Rajaratnam: Friday, 13. September 2024
Flexibility for every occasion The trade fair industry has changed dramatically in recent years, and not without reason. Companies are faced with the...
Bernd Freiter: Wednesday, 21. December 2022
It is not uncommon in the trade fair industry to conclude framework agreements that define the cooperation over several years between the contractual...
Archana Rajaratnam: Wednesday, 12. October 2022
Are we currently in the midst of a stormy autumn storm? We are noticing it in all areas of life: everything is getting more expensive. To be more...
Alexander Plum: Wednesday, 7. September 2022
Your trade fair planning is in full swing. How big will the stand be? What colours and elements should the stand have? Where will which exhibit be...
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Mike Linzenich: Wednesday, 27. May 2020
Virtual trade fair stands - probably the trend of recent times in the trade fair industry. Driven by the unprecedented fact that the global...
Dr. Christian Coppeneur-Guelz: Friday, 24. January 2020
Many companies ask themselves whether they can participate in trade fairs or events from a financial perspective. Small companies in particular are...
Michelle Vollrath: Tuesday, 10. December 2019
Let's face reality: if you're planning a trade fair on a rather small budget, you can't reinvent the wheel. Even if you don't have enough money for...
Bernd Freiter: Saturday, 7. December 2019
Let's assume that you set a budget of € 25,000 for the construction and dismantling of a trade fair stand, including all logistics costs, in your...
