Maxima Matara: Wednesday, 2. September 2026
Companies exhibiting at a trade show face a key question early in the planning process: What are realistic exhibition stand construction costs, and...
Malik Öztürk: Friday, 3. July 2026
The Right Trade Show Booth as the Key to Exhibition Success A successful trade show appearance begins long before the first day of the event....
Maxima Matara: Tuesday, 3. March 2026
Clever use of trade fair budgets A clear budget is important, but what matters most is what it achieves: reaching people and bringing brands to life....
Rebecca Zimmermann: Friday, 21. November 2025
You save on the stand and pay for it later Trade fair appearances play a central role in brand awareness, market positioning, and customer...
René Meures: Friday, 27. December 2024
Participation in trade fairs is an indispensable part of the marketing strategy of many companies. However, careful budget planning is essential to...
Archana Rajaratnam: Friday, 13. September 2024
Flexibility for every occasion The trade fair industry has changed dramatically in recent years, and not without reason. Companies are faced with the...
Bernd Freiter: Wednesday, 21. December 2022
It is not uncommon in the trade fair industry to conclude framework agreements that define the cooperation over several years between the contractual...
Archana Rajaratnam: Wednesday, 12. October 2022
Are we currently in the midst of a stormy autumn storm? We are noticing it in all areas of life: everything is getting more expensive. To be more...
Alexander Plum: Wednesday, 7. September 2022
Your trade fair planning is in full swing. How big will the stand be? What colours and elements should the stand have? Where will which exhibit be...
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Mike Linzenich: Wednesday, 27. May 2020
Virtual trade fair stands - probably the trend of recent times in the trade fair industry. Driven by the unprecedented fact that the global...
