Customised exhibition stand for multiple use?
Update: 27.10.2022If you want to visit several trade fairs a year, you often fall back on exhibition stands with a plug-in system. Unfortunately,...
3 min read
Dr. Christian Coppeneur-Guelz : Friday, 24. January 2020
Many companies ask themselves whether they can participate in trade fairs or events from a financial perspective. Small companies in particular are reluctant to take part in trade fairs due to the high costs associated with the stand and its assembly. However, with a customized solution, the costs do not always have to be enormous.
A mobile exhibition stand consisting of a mobile back wall, a small exhibition counter and a brochure stand is often sufficient, especially for smaller stand areas. The exhibition material can be individually adapted to your needs so that the costs for logistics are the focus and are considered first and foremost. In addition, our marketing logistics generally work with flat-rate prices: A distinction is only made between one-day events (set-up and dismantling on the same day), multi-day events (set-up and dismantling on different days) and the volume of exhibition material. It doesn't matter whether the day on which the stand is set up and dismantled falls on a weekend or a public holiday - you will receive the same all-inclusive price at the same conditions.
When it comes to the volume and scope of your exhibition material, we divide the vehicle categories into panel vans with lifting platform, car, van or truck service.
Vehicle category | Weight specification | Lifting platform |
PKW | 0 - 200 kg | nein |
Transporter 3,5 t | 0 - 800 kg | nein |
Transporter 3,5 t | 0 - 700 kg | ja |
LKW 7,5 t | 0 - 1.800 kg | ja |
LKW 12 t | ab 1.800 kg | ja |
The costs of the assembly service for a mobile exhibition stand are in the three-digit or low four-digit range for a small exhibition set, such as a mobile exhibition stand. An “assembly service” in Zone 1, which includes a car service throughout Germany and the Benelux countries, costs between 700-800 euros for a one-day event, for example, and around 1,000 euros for a multi-day event. The flat-rate prices allow you to calculate the annual budget for your events and planned trade fairs at the beginning of the year.
It is very common to encounter smaller companies at trade fairs that assemble and dismantle their roll-ups and the mobile rear wall of their trade fair stand themselves. These are often the stand personnel who will be at the stand themselves shortly afterwards. The transportation, assembly and dismantling of the trade fair material by the stand personnel means that they are stressed out while the actual part of the trade fair has not even begun. Many companies opt for this option, especially at the beginning of trade fair appearances. However, it is important to remember that your own employees are not “free” either. Personnel costs are often not calculated and taken into account here. In addition, other costs such as travel by plane, train or rental car, hotel costs for overnight stays before and after the event and the working time that the respective sales representative could make better use of than setting up and dismantling the mobile trade fair stand must also be included. Thanks to the professional set-up and dismantling by the fitters, the stand personnel can concentrate on the essential work of generating more leads at the trade fair.
As is so often the case, many factors need to be taken into account when answering a specific question. The most important cost centers are
Shipping and transportation costs of the exhibition stand and materials
Additional personnel and accommodation costs for exhibition stand staff
Subsequent cleaning costs of the exhibition stand
In addition to these monetary factors, there are also the aspects of saving time and reducing stress for exhibition stand personnel, which also need to be considered. After all, you go to trade fairs with a very specific goal and for this you need well-prepared and focused trade fair stand personnel. It is generally recommended that the construction and dismantling of an exhibition stand is handled professionally and from a single source, because the professionalism of your company should also be reflected in your mobile exhibition stand, right?
You have the option of using trade fair systems from our rental pool and save accordingly on investment costs, logistics and storage costs. Only the graphics, which are produced individually for you, have to be billed separately. Please also read our blog post on the subject of “Buying or renting an exhibition stand”.
You can also store other “exhibition stand accessories” such as advertising material, brochures, plants and technical equipment with us and call them up with the corresponding exhibition equipment. This allows you to benefit from synergy effects at your trade fair and save additional shipping costs by having the material delivered to the event.
After your event, the assembly team will take the remaining advertising material, brochures etc. back with them and the material will be checked for completeness and damage by our return team and stored again in our “warehouse”. This not only saves you the shipping costs for the return transportation of the exhibition material, but also the costs for any new productions of brochures and advertising material that you might otherwise have destroyed after the exhibition.
Your trade fair appearance can be realized with a mobile trade fair stand including assembly and dismantling service by means of an all-inclusive price, which can be of particular interest to small to medium-sized companies. Concentrate fully on your goals during your trade fairs and events so that you can organize a successful event. Leave the planning and design of your mobile exhibition stand, including the associated logistics and assembly, to the professionals at WWM. We will ensure that your event runs smoothly and successfully.
Update: 27.10.2022If you want to visit several trade fairs a year, you often fall back on exhibition stands with a plug-in system. Unfortunately,...
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