Dr. Christian Coppeneur-Guelz: Monday, 24. October 2022
The right giveaway at trade fairs can help companies to attract the attention of interested parties, increase brand awareness or enhance the company image. Giveaways or promotional gifts are small, free giveaways that target advertising for the...
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Archana Rajaratnam: Wednesday, 12. October 2022
Are we currently in the midst of a stormy autumn storm? We are noticing it in all areas of life: everything is getting more expensive. To be more...
Annalena Struever: Thursday, 6. October 2022
It doesn't always have to be a huge exhibition stand with a stand area of 750m² or more. Even with a small trade fair budget and a manageable stand...
Alexander Plum: Wednesday, 7. September 2022
Your trade fair planning is in full swing. How big will the stand be? What colours and elements should the stand have? Where will which exhibit be...
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Laura Wirtz: Wednesday, 7. September 2022
Trade fairs - there is hardly a place where the attention of potential customers is vied for more. Just as a pilot navigates the aeroplane to the...
Dr. Christian Coppeneur-Guelz: Sunday, 4. September 2022
The virtual trade fair has been around for years as a digital alternative to the real trade fair - it only became established during the shutdown of...
Alexander Plum: Wednesday, 24. August 2022
It was finally time again! It was my third time at FIBO. Back then it was still in Essen. I set off with two colleagues in good time to be one of the...
Annalena Struever: Wednesday, 10. August 2022
Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...
Alexander Plum: Wednesday, 27. July 2022
4 days, 187,750 trade fair visitors, 987 exhibitors Question 1: How many visitors came to your stand? Question 2: How long did the visitors stay at...
Alexander Plum: Friday, 22. July 2022
A lot has changed during and after the pandemic. Not just in my private life. There have also been some changes in our professional lives. Including...
