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Event Marketing Blog

Perfekter Messeauftritt mit idealem Personal

Trade Fair Success with Perfect Staff

It was finally time again! It was my third time at FIBO. Back then it was still in Essen. I set off with two colleagues in good time to be one of the first to enter on Sunday morning. It was the main day of FIBO. Lots of shows and events. And of...

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 Visitors stroll through an exhibition hall with colorful walls in a lively interior.

Are trade fairs still worthwhile?

Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...

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Besuchermessung auf dem Messestand

Visitor measurement at the exhibition stand

4 days, 187,750 trade fair visitors, 987 exhibitors Question 1: How many visitors came to your stand? Question 2: How long did the visitors stay at...

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Trade fair stand ideas and other trends

A lot has changed during and after the pandemic. Not just in my private life. There have also been some changes in our professional lives. Including...

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nachhaltige-giveaways-und-werbeartikel

Sustainable giveaways for your trade fair appearance

You're probably not just an exhibitor, but also a trade fair visitor somewhere, right? To see what the competition is doing or what's new on the...

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8 ways to attract more visitors to your stand

The wait is over. The big day has finally arrived and the trade fair, where you are also represented with your fantastic exhibition stand, is finally...

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virtuelle-events-hybride-veranstaltung-virtueller-showroom

Clever lead generation with a virtual showroom

Who doesn't know those eternally long landing pages? Where you first have to read through everything until you get to the main point. You have to...

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Interaktion an einem Messestand

Interactive trade fair stand for more visitors

Every trade fair exhibitor wants to attract as many visitors as possible to their stand. Make contact and communicate with them. To present their...

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messestand-der-zukunft

Exhibition stand of the future

Update: 04.11.2022 The trade fair organizers have done a good job: The exhibition hall is full. Thousands of people found their way to this year's...

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Klimaneutrales Unternehmen als Wettbewerbsvorteil

Climate-neutral company as a competitive advantage

The costs of environmental change should not be underestimated. Regulations often force companies to invest in new technologies, services and...

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