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Event Marketing Blog

cover picture-Sustainability in exhibition stand construction

Sustainability in exhibition stand construction

Update: 20 October 2022 That sounds like a contradiction at first. Especially when you think about the huge piles of waste that are generated when conventional stands are demolished after the trade fair. The trade fair industry can probably never be...

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Successful conversations at the exhibition stand: that's what matters

Successful conversations at the exhibition stand: that's what matters

In my last blog post, I explained how to turn your exhibition stand into a visitor magnet. You now know how to attract trade fair visitors to your...

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Trade fair graphics - print versus digital

Trade fair graphics - print versus digital

Digitalisation is a major topic in our society. It is virtually omnipresent and does not stop at any industry. It also has to be addressed in the...

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cover folding displays - backlit versus illuminated

Folding displays - backlit versus illuminated

At one-day and smaller events, it is often the case that exhibitors prefer to set up their exhibition stand themselves. However, very few exhibitors...

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Customise your exhibition stand at low cost

Customise your exhibition stand at low cost

Let's face reality: if you're planning a trade fair on a rather small budget, you can't reinvent the wheel. Even if you don't have enough money for...

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cover-picture-fair-construction-cwieme-berlin-kienleundspiess

Reducing costs in trade fair construction - Valuable tips

Let's assume that you set a budget of € 25,000 for the construction and dismantling of a trade fair stand, including all logistics costs, in your...

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Web-to-print and print-on-demand in event marketing

Web-to-print and print-on-demand in event marketing

Web-to-print and print-on-demand. What does that actually mean? Print-on-demand (POD) refers to printing on request or on demand. This usually works...

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Storage at the trade fair vs. temporary storage at the trade fair stand

Storage at the trade fair vs. interim storage in the truck

After a trade fair, the stand builder's invoice includes the item for the storage of empties and full goods. Depending on the size of the stand, this...

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Trade fair furniture - buy vs. rent

Trade fair furniture - buy vs. rent

Anyone familiar with planning an exhibition stand is initially confronted with the following question: Which components of my trade fair appearance...

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Cover graphic design for eye-catching trade fair stand

6 tips for successful graphic design at trade fair stands

Creating a successful graphic concept is an enormously important part of trade fair design. The graphics often arouse the interest of potential...

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