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Event Marketing Blog

cover picture- Top 100 Innovation Award

Top 100 Innovation Award for strong SMEs

The Top 100 Innovation Award is presented every year to the most innovative medium-sized companies in Germany. This year, we are proud to have won the award with our company in the 51 - 200 employees category. You can find out what this award means...

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Infos und Tipps für Eventveranstaltungen

Information and tips for events

Purposefully planned events are an effective marketing tool that can give the company more reach. This is because events make it possible to address...

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Internationale Messeprojekte richtig meistern

Mastering international trade fair projects the right way

Update: 17.04.2022 International trade fair projects are strategically important marketing measures for many companies. The aim of trade fairs is...

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Computer, Menschen

The 3 most important trade fair alternatives

Update: 04.11.2022 Trade fairs are a very important marketing tool for companies, especially in the B2B sector. They are suitable for maintaining...

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Messestand kaufen oder mieten

Rent or buy an exhibition stand?

Should your company rent or buy an exhibition stand? This question is on the minds of many companies. And yes, we can find lots of recommendations on...

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LED-Videowand

Advantages and disadvantages of digital exhibition stands

Update: 06.09.2021 Digitalization is progressing steadily. New technologies are introduced every year. There are more and more areas in which digital...

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Die Zukunft der Messen ist hybrid

Hybrid trade fairs are the future

For a long time, trade fairs were considered to have been spared from digitalization. Face-to-face meetings seemed irreplaceable. Then came the...

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Hybrider Messestand als Symbiose aus realem und virtuellen Messestand

Hybrid events - what are they?

In the last 2 to 3 years, the terms “hybrid events” and “hybrid trade fair stand” have become almost impossible to avoid. This has preferably emerged...

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Virtuelle Events

6 examples of online events

We have already heard a lot about virtual events and trade fairs in recent months. And the possibilities of a virtual trade fair are as individual as...

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Wie reagieren Sie auf diese 6 Typen von Messebesuchern

How do you react to these 6 types of trade fair visitors

As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time...

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