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Event Marketing Blog

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The right choice between real and artificial plants

Plants on exhibition stands - real or artificial plants? An exhibition stand is not just about presenting products and services. Rather, the creation of an inviting atmosphere plays a decisive role in attracting visitors and inviting them to linger....

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Adaptable exhibition stand construction

Adaptable exhibition stand construction as a success factor

The art of exhibition stand construction in a diverse business world Exhibition stand design has evolved into an art form that is constantly evolving...

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The important role of the customer journey in event management

The customer journey plays a central role in event management. Planning and executing events is not just about putting together an impressive...

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Technology in the exhibition stand: interactivity & digital integrations

Technology on exhibition stands: interactivity & digital integrations

The traditional trade fair presentation has changed dramatically. Nowadays, interactive elements and digital integrations have become indispensable...

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Effective exhibition stand construction: strategies to maximise ROI

Strategies to maximise ROI

Effective exhibition stand construction Participating in trade fairs and events is an essential way for companies to present their brand, reach...

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Environmentally conscious trade fair management

In a world where sustainability is becoming increasingly important, companies are faced with the challenge of integrating these principles into all...

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cover pictur-Colours in trade fair construction: psychology for visitor experiences

Colours in trade fair construction

Psychology for visitor experiences Trade fairs are not just events at which companies present their products and services. They are also a space...

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Successful customer-orientation at trade fairs

Customer-oriented behaviour plays a decisive role in the world of corporate success. It means that companies consistently orientate their...

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Climate protection as an opportunity

The relevance of a partnership with environmentally conscious exhibition stand construction companies: In the ever-changing business world, awareness...

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cover picture-Recognising sustainable companies in the event industry

Recognising sustainable companies in the event industry

In a world characterised by constant change and progress, the topic of sustainability is becoming increasingly important and is therefore now a top...

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