Bernd Freiter: Tuesday, 13. October 2020
In this blog, I describe the basics for marketing strategy decisions and focus on digital trade fair formats and trade fair stands, such as hybrid trade fairs. I define the basic concepts of digital marketing and put them in relation to real event...
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Stefan Kunzendorf: Tuesday, 18. August 2020
As an event manager or the person responsible for your company's trade fair appearances, you know best about the challenges of event and trade fair...
Bernd Freiter: Wednesday, 27. May 2020
Ever since the global coronavirus shutdown of all congresses, trade fairs and other live communication events, companies have had to completely...
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Mike Linzenich: Wednesday, 27. May 2020
Virtual trade fair stands - probably the trend of recent times in the trade fair industry. Driven by the unprecedented fact that the global...
Annalena Struever: Tuesday, 3. March 2020
As a project manager, you often ask yourself how satisfied the customer is with your work. With the planning of the exhibition stand, the assembly as...
Guest author: Nico Feldmann: Tuesday, 25. February 2020
I have personally spent over 2000 days at trade fairs. Based on my own experience studies and the coaching of various sales performers, I would like...
Bernd Freiter: Wednesday, 19. February 2020
Assembly and logistics are a decisive factor in making an exhibition stand a success. In order to guarantee the smoothest possible assembly and...
Dr. Christian Coppeneur-Guelz: Tuesday, 18. February 2020
Many customers use modular and mobile trade fair equipment to present themselves at smaller events on site. For trade fairs or events that sometimes...
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Dr. Christian Coppeneur-Guelz: Friday, 31. January 2020
In the area of procurement of goods and services, it is not only a matter of deciding on the product range, quality, quantity and price, but also on...
Dr. Christian Coppeneur-Guelz: Friday, 24. January 2020
Many companies ask themselves whether they can participate in trade fairs or events from a financial perspective. Small companies in particular are...
