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Event Marketing Blog

Cover picture- Intelligent-software

Intelligent software for planning trade fairs and events.

Digitalisation has firmly taken hold of our lives. Almost daily, we hear about new technologies. Many things are becoming more convenient, simpler, and better connected. But how useful are current and emerging technologies for trade fair...

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title-page-customised-measuring-benches-for-multiple-use

Customised exhibition stand for multiple use?

Update: 27.10.2022 If you want to visit several trade fairs a year, you often fall back on exhibition stands with a plug-in system. Unfortunately,...

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cover-picture-5-tips-for-sustainable-fair-construction

5 tips for sustainable exhibition stand construction

Update: 20.10.2022 Every year, countless trade fairs and events take place in Germany at which companies show their presence on the market. For...

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cover picture-Sustainability in exhibition stand construction

Sustainability in exhibition stand construction

Update: 20 October 2022 That sounds like a contradiction at first. Especially when you think about the huge piles of waste that are generated when...

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Successful conversations at the exhibition stand: that's what matters

Successful conversations at the exhibition stand: what matters

In my last blog post, I explained how to turn your exhibition stand into a visitor magnet. You now know how to attract trade fair visitors to your...

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Trade fair graphics - print versus digital

Trade fair graphics - print versus digital

Digitalisation is a major topic in our society. It is virtually omnipresent and does not stop at any industry. It also has to be addressed in the...

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cover folding displays - backlit versus illuminated

Folding displays - backlit versus illuminated

At one-day and smaller events, it is often the case that exhibitors prefer to set up their exhibition stand themselves. However, very few exhibitors...

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Customise your exhibition stand at low cost

Customise your exhibition stand at low cost

Let's face reality: if you're planning a trade fair on a rather small budget, you can't reinvent the wheel. Even if you don't have enough money for...

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cover-picture-fair-construction-cwieme-berlin-kienleundspiess

Reducing costs in trade fair construction - Valuable tips

Let's assume that you set a budget of € 25,000 for the construction and dismantling of a trade fair stand, including all logistics costs, in your...

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Web-to-print and print-on-demand in event marketing

Web-to-print and print-on-demand in event marketing

Web-to-print and print-on-demand. What does that actually mean? Print-on-demand (POD) refers to printing on request or on demand. This usually works...

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