Dr. Christian Coppeneur-Guelz: Sunday, 4. September 2022
The virtual trade fair has been around for years as a digital alternative to the real trade fair - it only became established during the shutdown of the Covid-19 pandemic. From a strategic perspective, however, the question now arises as to whether...
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Alexander Plum: Wednesday, 24. August 2022
It was finally time again! It was my third time at FIBO. Back then it was still in Essen. I set off with two colleagues in good time to be one of the...
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Annalena Struever: Wednesday, 10. August 2022
Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...
Alexander Plum: Wednesday, 27. July 2022
4 days, 187,750 trade fair visitors, 987 exhibitors Question 1: How many visitors came to your stand? Question 2: How long did the visitors stay at...
Alexander Plum: Friday, 22. July 2022
A lot has changed during and after the pandemic. Not just in my private life. There have also been some changes in our professional lives. Including...
Alexander Plum: Wednesday, 20. July 2022
You're probably not just an exhibitor, but also a trade fair visitor somewhere, right? To see what the competition is doing or what's new on the...
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Alexander Plum: Friday, 15. July 2022
The wait is over. The big day has finally arrived and the trade fair, where you are also represented with your fantastic exhibition stand, is finally...
Alexander Plum: Wednesday, 6. July 2022
Who doesn't know those eternally long landing pages? Where you first have to read through everything until you get to the main point. You have to...
Alexander Plum: Wednesday, 29. June 2022
Every trade fair exhibitor wants to attract as many visitors as possible to their stand. Make contact and communicate with them. To present their...
Alexander Plum: Wednesday, 8. June 2022
Update: 04.11.2022 The trade fair organizers have done a good job: The exhibition hall is full. Thousands of people found their way to this year's...
