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Event Marketing Blog

LED-Videowand

Advantages and disadvantages of digital exhibition stands

Update: 06.09.2021 Digitalization is progressing steadily. New technologies are introduced every year. There are more and more areas in which digital tools are being used or where processes are being automated with the help of such media.

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Die Zukunft der Messen ist hybrid

Hybrid trade fairs are the future

For a long time, trade fairs were considered to have been spared from digitalization. Face-to-face meetings seemed irreplaceable. Then came the...

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Hybrider Messestand als Symbiose aus realem und virtuellen Messestand

Hybrid events - what are they?

In the last 2 to 3 years, the terms “hybrid events” and “hybrid trade fair stand” have become almost impossible to avoid. This has preferably emerged...

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Virtuelle Events

6 examples of online events

We have already heard a lot about virtual events and trade fairs in recent months. And the possibilities of a virtual trade fair are as individual as...

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Wie reagieren Sie auf diese 6 Typen von Messebesuchern

How do you react to these 6 types of trade fair visitors

As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time...

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In 10 Schritten zum erfolgreichen Messestand

10 steps to a successful trade fair stand

You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...

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Vorteile von Widgets in virtuellen Messeständen

Advantages of widgets in virtual trade fair stands

Virtual trade fair stands are wonderful information carriers for online lead generation: the association with real trade fair stands gives visitors...

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Virtuelle Messe - Beispiel von Veyx-Pharma GmbH

Hybrid exhibition stand - case study

In 2019, we acquired the internationally active veterinary pharmaceutical company Veyx-Pharma GmbH as a new customer. WWM GmbH & Co. GmbH initially...

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Virtueller Messestand in 2D oder 3D?

Virtual trade fair stand in 2D or 3D? - The comparison

Virtual trade fair stands are becoming increasingly important for companies. While the topic was initially viewed with skepticism and assumed to be a...

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Erfolgreiche Messen nach der Coronapause

Successful trade fairs after Corona

The coronavirus pandemic has really put a spanner in the works for exhibitors at trade fairs and congresses. Agile companies have reacted quickly and...

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