Bernd Freiter: Tuesday, 27. October 2020
The coronavirus pandemic has really put a spanner in the works for exhibitors at trade fairs and congresses. Agile companies have reacted quickly and adapted their marketing strategy as far as possible or tried out alternative marketing formats. But...
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Bernd Freiter: Tuesday, 13. October 2020
In this blog, I describe the basics for marketing strategy decisions and focus on digital trade fair formats and trade fair stands, such as hybrid...
Stefan Kunzendorf: Tuesday, 18. August 2020
As an event manager or the person responsible for your company's trade fair appearances, you know best about the challenges of event and trade fair...
Bernd Freiter: Wednesday, 27. May 2020
Ever since the global coronavirus shutdown of all congresses, trade fairs and other live communication events, companies have had to completely...
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Mike Linzenich: Wednesday, 27. May 2020
Virtual trade fair stands - probably the trend of recent times in the trade fair industry. Driven by the unprecedented fact that the global...
Annalena Struever: Tuesday, 3. March 2020
As a project manager, you often ask yourself how satisfied the customer is with your work. With the planning of the exhibition stand, the assembly as...
Guest author: Nico Feldmann: Tuesday, 25. February 2020
I have personally spent over 2000 days at trade fairs. Based on my own experience studies and the coaching of various sales performers, I would like...
Bernd Freiter: Wednesday, 19. February 2020
Assembly and logistics are a decisive factor in making an exhibition stand a success. In order to guarantee the smoothest possible assembly and...
Dr. Christian Coppeneur-Guelz: Tuesday, 18. February 2020
Many customers use modular and mobile trade fair equipment to present themselves at smaller events on site. For trade fairs or events that sometimes...
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Dr. Christian Coppeneur-Guelz: Friday, 31. January 2020
In the area of procurement of goods and services, it is not only a matter of deciding on the product range, quality, quantity and price, but also on...
