Christina Gier: Thursday, 10. June 2021
In the last 2 to 3 years, the terms “hybrid events” and “hybrid trade fair stand” have become almost impossible to avoid. This has preferably emerged in times of the pandemic, when smaller events were allowed to be held again and the term “hybrid”...
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Bernd Freiter: Thursday, 11. March 2021
We have already heard a lot about virtual events and trade fairs in recent months. And the possibilities of a virtual trade fair are as individual as...
Dr. Christian Coppeneur-Guelz: Wednesday, 13. January 2021
As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time...
Dr. Christian Coppeneur-Guelz: Tuesday, 24. November 2020
You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...
Christina Gier: Tuesday, 10. November 2020
Virtual trade fair stands are wonderful information carriers for online lead generation: the association with real trade fair stands gives visitors...
Bernd Freiter: Saturday, 7. November 2020
In 2019, we acquired the internationally active veterinary pharmaceutical company Veyx-Pharma GmbH as a new customer. WWM GmbH & Co. GmbH initially...
Christina Gier: Tuesday, 3. November 2020
Virtual trade fair stands are becoming increasingly important for companies. While the topic was initially viewed with skepticism and assumed to be a...
Bernd Freiter: Tuesday, 27. October 2020
The coronavirus pandemic has really put a spanner in the works for exhibitors at trade fairs and congresses. Agile companies have reacted quickly and...
Bernd Freiter: Tuesday, 13. October 2020
In this blog, I describe the basics for marketing strategy decisions and focus on digital trade fair formats and trade fair stands, such as hybrid...
Stefan Kunzendorf: Tuesday, 18. August 2020
As an event manager or the person responsible for your company's trade fair appearances, you know best about the challenges of event and trade fair...
