WWM event marketing blog

beMatrix LightLine

Written by Rebecca Zimmermann | Friday, 26. September 2025

New at RocketExpo & ExpoCloud

A successful trade fair stand is much more than just a functional structure; it is a stage, brand ambassador, and world of experience all in one. For a stand to really stand out in the flood of visual stimuli at a trade fair, it is not only the design and concept that have to be right. Lighting also plays a decisive role.

Mit beMatrix LightLine präsentieren RocketExpo und ExpoCloud ein innovatives Feature für Ihren Messestand. Die stilvolle Lichtlösung vereint Design und Funktion in Perfektion und bringt Ihre Messekonstruktion wortwörtlich zum Strahlen.


©beMatrix

 

Why light is so important

Light influences moods, directs attention, and makes brands emotionally tangible. The modular LightLine components from beMatrix transform any frame into a radiant design element. They ensure a clean and modern appearance as well as a high-quality overall look.


©beMatrix

 

LightLine modules at a glance

 

1. Cover LightLine – effective & practical

The Cover LightLine replaces the classic b62 cover, but not only does it look good, it also lights up.

This is made possible by integrated RGBW LEDs (red, green, blue, white), which produce uniform light distribution. Whether you want atmospheric color accents or neutral white light, the wide range of color options allows you to perfectly showcase your brand world.

And best of all, the Cover LightLine also conceals open drill holes in the frame, ensuring a tidy, high-quality overall appearance.

 

2. Profile LightLine – Light from the line

The Profile LightLine is inserted directly into the groove of the aluminum profile. Simply press in, connect, and you're done.

It creates a subtle but effective line of light that gives the frame structure and depth. Here, too, RGBW LEDs provide an impressive variety of colors. Whether as a striking eye-catcher or a subtle lighting accent, the LightLine profile can be flexibly integrated into almost any stand concept.


 

Conclusion: Evoke emotions with light