Annalena Struever: Wednesday, 9. March 2022
Purposefully planned events are an effective marketing tool that can give the company more reach. This is because events make it possible to address...
Dr. Christian Coppeneur-Guelz: Sunday, 27. February 2022
Update: 17.04.2022 International trade fair projects are strategically important marketing measures for many companies. The aim of trade fairs is...
Dr. Christian Coppeneur-Guelz: Thursday, 30. September 2021
Should your company rent or buy an exhibition stand? This question is on the minds of many companies. And yes, we can find lots of recommendations on...
Dr. Christian Coppeneur-Guelz: Wednesday, 13. January 2021
As an exhibitor at a trade fair, you naturally want as many visitors as possible to your stand and lots of interesting conversations. Trade fair time...
Dr. Christian Coppeneur-Guelz: Tuesday, 24. November 2020
You may be familiar with the situation: your boss or superior wants to improve acquisition opportunities or perhaps use a larger direct marketing...
Annalena Struever: Tuesday, 3. March 2020
As a project manager, you often ask yourself how satisfied the customer is with your work. With the planning of the exhibition stand, the assembly as...
Guest author: Nico Feldmann: Tuesday, 25. February 2020
I have personally spent over 2000 days at trade fairs. Based on my own experience studies and the coaching of various sales performers, I would like...
Dr. Christian Coppeneur-Guelz: Friday, 31. January 2020
In the area of procurement of goods and services, it is not only a matter of deciding on the product range, quality, quantity and price, but also on...
Annalena Struever: Tuesday, 21. January 2020
Digitalisation has firmly taken hold of our lives. Almost daily, we hear about new technologies. Many things are becoming more convenient, simpler,...
Laura Wirtz: Friday, 3. January 2020
In my last blog post, I explained how to turn your exhibition stand into a visitor magnet. You now know how to attract trade fair visitors to your...
