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Event Marketing Blog

Project management & processes (4)

The 14 most common mistakes at the trade fair stand

Exhibitor sins to avoid As a visitor to a trade fair, have you ever come across a deserted stand where only a few brochures and leaflets have been...

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Framework agreements in trade fair construction

It is not uncommon in the trade fair industry to conclude framework agreements that define the cooperation over several years between the contractual...

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Is inflation slowing down the trade fair autumn?

Are we currently in the midst of a stormy autumn storm? We are noticing it in all areas of life: everything is getting more expensive. To be more...

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Save costs when planning trade fairs

Your trade fair planning is in full swing. How big will the stand be? What colours and elements should the stand have? Where will which exhibit be...

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 Visitors stroll through an exhibition hall with colorful walls in a lively interior.

How to turn your trade fair stand into a visitor magnet (in 6 steps)

Trade fairs - there is hardly a place where the attention of potential customers is vied for more. Just as a pilot navigates the aeroplane to the...

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Perfekter Messeauftritt mit idealem Personal

Trade Fair Success with Perfect Staff

It was finally time again! It was my third time at FIBO. Back then it was still in Essen. I set off with two colleagues in good time to be one of the...

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 Visitors stroll through an exhibition hall with colorful walls in a lively interior.

Are trade fairs still worthwhile?

Germany is the world's number 1 in the organization of international trade fairs. According to AUMA, around 58,000 German companies are active as...

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8 ways to attract more visitors to your stand

The wait is over. The big day has finally arrived and the trade fair, where you are also represented with your fantastic exhibition stand, is finally...

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Exhibition stand of the future

Update: 04.11.2022 The trade fair organizers have done a good job: The exhibition hall is full. Thousands of people found their way to this year's...

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Herausforderungen hybrider Veranstaltungen

The challenges of hybrid events

After virtual events were put to the acid test during the coronavirus pandemic, organizers are now increasingly staging hybrid events. A hybrid event...

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